H&M and Zalora tie-up launches in Malaysia - MARKETING Magazine Asia


H&M and Zalora tie-up launches in Malaysia

H&M has officially confirmed its partnership with Zalora as H&M’s ecommerce partner in Southeast Asia covering Malaysia, the Philippines, Singapore and Indonesia. The partnership is set to reach 400 million consumers across the four countries.

While the partnership for the Malaysian market was announced today, it debuted in the Philippines in the fourth quarter of last year and in Indonesia, in mid-March of this year. 

Following the success of the tie-up in the Philippines over the past few months, H&M decided to continue strengthening its partnership with Zalora by further extending our footprint across Southeast Asia. 

“Backed by their strong presence in key markets, Zalora complements our extensive physical store portfolio as well as our digital stores at hm.com,” said Regional Manager of H&M South Asia and Pacific, Oldouz Mirzaie. “We see great potential for substantial future growth and Zalora will be an important part of this to cater to the evolving needs and demands of our customers, so we can shape a more sustainable future for fashion and be even more locally relevant.”

From noon today onwards, Malaysian online shoppers will have access to a plethora of H&M fashion products on Zalora across all categories of customer groups: women, men, teenagers, and children. 

“We are excited to continue working with a globally renowned fashion brand like H&M and bring their extensive range to over 400 million digital consumers in Southeast Asia,” said CEO of Zalora, Gunjan Soni. “As the largest online fashion and lifestyle vertical in the region, we will leverage our deep local expertise and strong fulfilment and logistics network to support H&M as they continue their strategy of integrating offline and online retail.”


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