H&M and Zalora tie-up launches in Malaysia

H&M has officially confirmed its partnership with Zalora as H&M’s ecommerce partner in Southeast Asia covering Malaysia, the Philippines, Singapore and Indonesia. The partnership is set to reach 400 million consumers across the four countries.

While the partnership for the Malaysian market was announced today, it debuted in the Philippines in the fourth quarter of last year and in Indonesia, in mid-March of this year. 

Following the success of the tie-up in the Philippines over the past few months, H&M decided to continue strengthening its partnership with Zalora by further extending our footprint across Southeast Asia. 

“Backed by their strong presence in key markets, Zalora complements our extensive physical store portfolio as well as our digital stores at hm.com,” said Regional Manager of H&M South Asia and Pacific, Oldouz Mirzaie. “We see great potential for substantial future growth and Zalora will be an important part of this to cater to the evolving needs and demands of our customers, so we can shape a more sustainable future for fashion and be even more locally relevant.”

From noon today onwards, Malaysian online shoppers will have access to a plethora of H&M fashion products on Zalora across all categories of customer groups: women, men, teenagers, and children. 

“We are excited to continue working with a globally renowned fashion brand like H&M and bring their extensive range to over 400 million digital consumers in Southeast Asia,” said CEO of Zalora, Gunjan Soni. “As the largest online fashion and lifestyle vertical in the region, we will leverage our deep local expertise and strong fulfilment and logistics network to support H&M as they continue their strategy of integrating offline and online retail.”


MARKETING Magazine is not responsible for the content of external sites.

he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2024 to May 2025

SUBMIT YOUR ENTRY

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene