HLBBizBuddy, an app facilitating DuitNowQR payments for merchants and SMEs, supports Bank Negara’s nationwide cashless drive. The campaign HLB VisitSekinGo addressed three challenges: high competition in urban areas, a transactional brand image, and low digital adoption among suburban SMEs. It focused on building trust through sincerity, using local success stories like Kayapo’s and leveraging respected village heads as influencers. The VisitSekinGo initiative encouraged cashless transactions via QR codes at key landmarks, promoting tourism and boosting local business.
APPIES AWARDS NIGHT 2024 IS ON 16 AUGUST, BOOK SEATS/TABLES HERE:
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
