Aiken’s Chinese New Year campaign seamlessly blends nostalgia and creativity, utilizing Stephen Chow’s iconic status to forge an authentic connection with the audience. By integrating elements from Chow’s iconic works with Aiken’s products, we created an innovative and captivating festive advertising campaign for a traditionally utilitarian skincare category. The Stephen Chow tribute taps into shared cultural memories, forging a strong emotional connection to the brand during CNY.
APPIES AWARDS NIGHT 2024 IS ON 16 AUGUST, BOOK SEATS/TABLES HERE:
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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
