Special Olympics Thailand launches new film

 BBDO Bangkok has helped Special Olympics Thailand launch a film that celebrates the fighting spirit of the incredible people who take part in this annual event. 

Although track events are a common activity for many people worldwide, this film shows the event in a whole new light.; demonstrating the value of sports in a more meaningful way.  

Firstly, it aims to use sports as a medium to celebrate people’s diverse gifts, which is the philosophy of Special Olympics. And secondly, it encourages society to be more accepting of people with intellectual disabilities through the power of sports, which is the goal of Special Olympics.

While the Special Olympics offers a wide range of programmes for athletes at all levels, the film tells the story of a Special Olympics Track competition, yet, in this version it is without a typical finish line. Instead, they are welcomed by the warm embrace of volunteer huggers; a touching end to the race.

All the talent who starred in the film are real athletes from the Special Olympics Thailand. There are no stand-ins used, only the fighting spirit and big heart of athletes who are willing to put more than 100 percent into it.

You can learn more about the Special Olympics Thailand or support the organization by visiting www.specialolympicsthai.com or Https://www.facebook.com/specialolympicsthai/

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW