Leo Burnett Malaysia forms strategic partnership with Xiamen University

January 9, 2019
Leo Burnett-Xiamen Uni - Featured image

The creative agency and university aim to provide a greater learning opportunity with real insights and promote industry readiness among advertising students.

Leo Burnett (LB Malaysia), the award-winning creative agency under Publicis One Malaysia, has announced a cooperation agreement with Xiamen University Malaysia (XMUM), a renowned Chinese university in Malaysia, with an aim to foster and promote a collaborative learning culture between professional practice and academia that is mutually beneficial for both parties.

Signing the agreement at Xiamen University Malaysia campus today were Leo Burnett Malaysia chief executive officer Tan Kien Eng and Dr Wang Changsong, Assistant Professor and Program Coordinator of Advertising, Xiamen University Malaysia (pic).

Under this strategic collaboration, in the form of a Memorandum of Understanding (MoU), LB Malaysia will be working closely with XMUM to inspire and further enhance the advertising students’ learning experience in their respective fields.

Tan said, “We always believe what we do it’s always about people and the purpose. We need to take into consideration the approach that serves to true human needs. We hope that through this collaboration with Xiamen University Malaysia, the students are able to truly embrace the real meaning and purpose of marketing and communication.”

The MoU will see LB Malaysia sharing real case studies, the latest industry insights, lectures and training assistance for educational purposes, providing internship opportunities for final-year students of the university’s advertising programme before graduation, as well as other areas of cooperation upon mutual agreement.

“We are glad to be able to collaborate and build a connection with a leading advertising company like Leo Burnett. At Xiamen University Malaysia, we always encourage the formation of such partnerships to get in touch with the industry and community. We believe through this exercise, our students are able to gain more insights from one of the top industry players in the market, which would strengthen their skills and knowledge before they enter the real working world,” said Dr Wang.

Related news: Leo Burnett Malaysia unveils 2018 Cannes Lions Predictions 



Join us at TGV Cinemas 1 Utama and gain creative, marketing and advertising insights from the industry’s finest. MARKETING is organizing a screening and creative forum that feature the best of Cannes Lions 2018.

Get inspired by how creativity is a force for business growth, positive change and the greater good of society. Take away key learnings from the winners and discover future trends you can use in your work. The MC2 Awards 2018 winners presentation will also be held at the same event, followed by drinks and a light dinner buffet.

  • Joe Pullos – Director, Spikes Asia festival
  • Ted Lim – Chief Creative Officer, Dentsu Asia-Pacific + Cannes Lions Jury President 2017
  • Gigi Lee – Chief Creative Officer, TBWA\KL (who is also part of the Cannes Lions Jury)
  • Rajay Singh – Founder, Directors Think Tank

Date: 28 January, 2019 (Monday)
Time: 4.30pm – 10.30pm
Venue: TGV Cinemas 1 Utama

For more information, call Ruby or Amira at 03-7726 2588. You can also email them at ruby@adoimagazine.com or amira@adoimagazine.com. Or better yet, book your seat now via online registration here.