Aiken’s Chinese New Year campaign seamlessly blends nostalgia and creativity, utilizing Stephen Chow’s iconic status to forge an authentic connection with the audience. By integrating elements from Chow’s iconic works with Aiken’s products, we created an innovative and captivating festive advertising campaign for a traditionally utilitarian skincare category. The Stephen Chow tribute taps into shared cultural memories, forging a strong emotional connection to the brand during CNY.
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