APPIESODES OF EXCELLENCE: Best in E-Commerce & Best in Festive, Aiken’s CNY Glow-Up

Best in E-Commerce & Best in Festive

• CAMPAIGN: Aiken’s CNY Glow-Up: A Stephen ChowInspired Whitening Celebration
• BRAND: Aiken
• AGENCY: Mediabrands Content Studio & PHD Media Malaysia
• ADVERTISER / CLIENT: Wipro Unza (Malaysia) Sdn. Bhd.

Aiken’s Chinese New Year campaign seamlessly blends nostalgia and creativity, utilizing Stephen Chow’s iconic status to forge an authentic connection with the audience. By integrating elements from Chow’s iconic works with Aiken’s products, we created an innovative and captivating festive advertising campaign for a traditionally utilitarian skincare category. The Stephen Chow tribute taps into shared cultural memories, forging a strong emotional connection to the brand during CNY.

APPIES AWARDS NIGHT 2024 IS ON 16 AUGUST, BOOK SEATS/TABLES HERE: 

An afternoon of conversations we never had, with leaders most of you never met.

Discover what’s possible from those who made it possible. Plus a preview of The HAM Agency Rankings REPORT 2024.

Limited seats: [email protected]

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