Best in Healthcare
- CAMPAIGN: #MovemberGoals: Tackling Men’s Health and Winning
- BRAND: Pantai Hospitals, Gleneagles Hospitals, Prince Court Medical Centre
- AGENCY: Naga DDB Tribal
- ADVERTISER / CLIENT: IHH Healthcare
The campaign aimed to bridge the gap in men’s health literacy and screenings. We launched the #MovemberGoals campaign, using football—a passion among Malaysian men—as our medium. Our campaign unfolded in three phases: normalizing conversations about men’s health, creating engaging and informative content, and partnering with Persatuan Sukan Rekreasi Malaysia. Male health screening appointments rose by 36%, demonstrating a significant behavioural shift.
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