Enchanteur faced a double threat: an outdated Image and a competition surge. The focus had to move beyond traditional notions of romance to resonate with the modern woman seeking confidence and self-expression. Enter Enchanteur Luxe Violette, the new premium Eau de Parfum (EDP). Partnering with Iman Troye, they reimagined her Raya hit “Pejam Celik Hari Raya”, integrating the fragrance to elevate brand perception and drive a 20% sales increase during the crucial Raya period.
APPIES AWARDS NIGHT 2024 IS ON 16 AUGUST, BOOK SEATS/TABLES HERE:
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
