MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has announced its latest film with the Malaysia Aviation Group, the parent company of national carrier Malaysia Airlines, in conjunction with the Chinese New Year (CNY) festive season.
“The Race Home” tells the story of three journeys, and one shared destination, with the race home to Malaysia for Chinese New Year. Shown through the lens of the travellers, it highlights the support of airport and airlines staff, encapsulating the essence of coming home.
Eddy Nazarullah, Creative Director of MBCS said, “The idea for this film comes from a shared experience that resonates deeply with many Malaysians – the race back home for festive seasons. This is a time of high emotions, as people are excited about reuniting with loved ones, yet anxious about the airport rush.
“We’ve all been there in those moments of chaos, where every second matters in making that precious flight. The story draws inspiration from the role Malaysia Aviation Group plays in turning a potentially stressful experience into a warm, welcoming one, as amidst the rush, there are always helping hands to make the journey smoother. At the end of the day, it’s not just about the destination but the people who help you get there through the twists and turns.”
Lau Yin May, Group Chief Branding & Customer Experience Officer of Malaysia Aviation Group said, “Malaysia Aviation Group is more than just an organisation – it’s a caring companion that understands the emotional significance of travelling home, especially during festive seasons. We get what it’s like to be away from loved ones, and try to ensure that every passenger feels supported, valued, and cared for at every step of the way.
“The MBCS team have told a heartfelt story that reinforces the idea that, while the journey may feel like a race, travellers are never alone. It’s about creating moments of warmth and connection, even in the busiest and most chaotic of times, so that everyone can experience that joy of truly coming home. I’d like to wish all Malaysians and especially those travelling from afar, a very happy Chinese New Year from all of us here at the Malaysia Aviation Group.”
The film was directed by Chevie Law from Directors Think Tank.
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