By expanding the brand’s ‘Kabel Besar’, Time introduced ‘Your Father’s Ad’ to demonstrate their proposition of customisable internet plans to meet diverse consumer needs. To stand out amidst the CNY clutter, Time depicted Malaysian culture by featuring multiple languages in the film, a journey that emphasised the freedom to choose what they want, when they want it.
APPIES AWARDS NIGHT 2024 IS ON 16 AUGUST, BOOK SEATS/TABLES HERE:
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
