Tokyo Ginza Street Lands In Malaysia: An Escapist Fantasy Sells A Premium Product And Becomes A Global Case Study Customer Experience
Shiseido
C
Transforming How U-Mobile Personalises the Customer Experience Customer Experience
U-Mobile
A
How Time’s Kabel Besar Disrupted A Sea Of Sameness Consumer & Business Services
TIME Internet
B
Gaya Raya Luar Biasa Consumer & Business Services
Watsons
C
KFC gets Malaysians hungry before they even know it E-Commerce
KFC
A
Tokyo Ginza Street Lands In Malaysia: An Escapist Fantasy With 7 Levels Of Vr Becomes A Global First Non-Food FMCG
Shiseido
B
PRUCash Enrich Consumer & Business Services
Prudential
C
Astro Originals Series Dukun Diva Pro Bono / Festive / Govt / Entertainment
Astro Originals
A
KFC – Finger “Clickin’” Good with MLBB Digital & Social
KFC
B
How Time’s Kabel Besar Disrupted A Sea Of Sameness Digital & Social
TIME Internet
C
Original KFC Moments Marketing Innovation
KFC
A
Gaya Raya Luar Biasa Pro Bono / Festive / Govt / Entertainment
Watsons
B
Apple Care Pack Customer Experience
ShareInvestor Malaysia
C
Tokyo Ginza Street Lands In Malaysia: An Escapist Fantasy With 7 Levels Of Vr Becomes A Global Case Study Ad Tech/Martech
Shiseido
A
Original KFC Moments AdTech/MarTech
KFC
B
Watsons Gaya Raya Luar Biasa Digital & Social
Watsons
C
How Time’s Kabel Besar Disrupted A Sea Of Sameness Marketing Innovation
TIME Internet
July 14th – Day 2
8:30 AM
Delegates Registration
9:15 AM
Panel Discussion
Moderator: Prof. Harmandar Singh
Panel Members:
Datuk Lai Shu Wei, Chief Marketing & Sales Officer, Sime Darby Property Berhad Sutapa Bhattacharya, Managing Director, DIA Brand Consultants Sdn Bhd Melati Abdul Hai, VP – Chief Marketing Officer, McDonald’s Malaysia
10:00 AM – 10:15 AM
Coffee Break & Networking
July 14th 10:15 AM – 12:40 PM
Hall
Campaign / Category
Brand
A
ATLAS Sapot SME This Malaysia Day Consumer & Business Services
ATLAS Vending
B
F&N Turns A Problem Into A Nationwide Dance Party! Food & Beverage
RTD Teh Tarik
C
Tokenise Customer Attention By Rewarding Loyalty AdTech/MarTech
BonusLink
A
First-ever Insurance Marketing via Vending Machine Consumer & Business Services
ATLAS Vending
B
Food Delivery Apps Got Hacked by a Burger King ‘Glitch’! Customer Experience
Burger King
C
RASA SAYANG RASA KUAT – Helping Malay Oat Lovers Navigate Ramadan With A Fresh Insight Food & Beverage
Quaker Oats
A
ATLAS Revolutionizes Product Sampling in Malaysia via Automation & IOT Customer Experience
ATLAS Vending
B
Search Hack for Sale – RM0.60! 104mil% ROI Guaranteed Marketing Innovation
AIA Malaysia
C
Berhari-hari Bertenaga Bersama Berocca #BeroccaBERChallenge Non-Food FMCG
Berocca Malaysia
A
Tokyo Ginza Street Lands In Malaysia: An Escapist Fantasy With 7 Levels Of Vr Becomes A Global Case Study Marketing Innovation
Shiseido
B
RASA SAYANG RASA KUAT – Helping Malay Oat Lovers Navigate Ramadan With A Fresh Insight Pro Bono / Festive / Govt / Entertainment
Quaker Oats
C
How Pepsi Triggered A Blackout On Screens To Connect People During Mealtimes Food & Beverage
Pepsi
A
Berhari-hari Bertenaga Bersama Berocca #BeroccaBERChallenge Digital & Social
Berocca Malaysia
B
ATLAS Sapot SME This Malaysia Day Pro Bono / Festive / Govt / Entertainment
ATLAS Vending
C
Pepsi Creates a Retail Playland for In-Store Visitors Marketing Innovation
Pepsi
A
How Pepsi Triggered A Blackout On Screens To Connect People During Mealtimes Marketing Innovation
Pepsi
B
First-ever Insurance Marketing via Vending Machine Marketing Innovation
ATLAS Vending
C
F&N Turns A Problem Into A Nationwide Dance Party! Digital & Social
RTD Teh Tarik
A
TNB presents: Raikan Malaysia Kita Pro Bono / Festive / Govt / Entertainment
Tenaga Nasional (TNB)
B
ATLAS Revolutionizes Product Sampling in Malaysia via Automation & IOT Marketing Innovation
ATLAS Vending
C
Search Hack for Sale – RM0.60! 104mil% ROI Guaranteed Digital & Social
AIA Malaysia
A
Wonda Merdeka 2021 Pro Bono / Festive / Govt / Entertainment
Wonda
B
Etiqa CNY – How do you get from C- to A+? Consumer & Business Services
Etiqa
C
Food Delivery Apps Got Hacked by a Burger King ‘Glitch’! Digital & Social
Burger King
July 14th 12:40 PM – 01:40 PM LUNCH BREAK
July 14th 01:40 PM – 03:50 PM
Hall
Campaign / Category
Brand
A
Pepsi Transforms an Ordinary Action to an Extraordinary Experience Customer Experience
Pepsi
C
Empowering Frontliners & Sprinting Sales Pro Bono / Festive / Govt / Entertainment
Sprinta
A
Febreze Broke Sales Records By Gamifying A Content Narrative To Maximise Reach Non-Food FMCG
Febreze
B
Smart Bid: Maximizing ROI-driven digital channels and new media to accelerate food delivery performance E-Commerce
McDelivery
C
ATLAS Revolutionizes Product Sampling in Malaysia via Automation & IOT Consumer & Business Services
ATLAS Vending
A
Food Delivery Apps Got Hacked by a Burger King ‘Glitch’! Food & Beverage
Burger King
B
#ToppenMemangTebrauek Customer Experience
Toppen Shopping Centre
C
McDonald’s Entertains Malaysians With Virtual Rock Concert For McD’s Rockin’ BBQ Burger Launch. Digital & Social
McDonald’s Malaysia
A
F&N Turns A Problem Into A Nationwide Dance Party! Customer Experience
RTD Teh Tarik
B
Winning future homeowners in the new normal Marketing Innovation
Sime Darby Property
C
Gig Your Way Back To Freedom Consumer & Business Services
Gigple
B
Sadaqah Pro Bono / Festive / Govt / Entertainment
Taylor’s University & College
C
#ToppenMemangTebrauek Consumer & Business Services
Toppen Shopping Centre
A
Using Tunnel’s Vision to enlighten the Tunnel Visions Marketing Innovation
Petronas
B
TNB presents: Hikmah Raya Aida Pro Bono / Festive / Govt / Entertainment
Tenaga Nasional (TNB)
C
MYDIN Goes Trendin’ Digital & Social
MYDIN
A
Empowering Frontliners & Sprinting Sales Consumer & Business Services
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