MYDIN Mohamed Holdings Berhad awarded Silver for their campaign under the category of Digital & Social.
Their creative approach in enhancing their message in regard to Digital & Social matters has left the notable line up of judges speechless. This has further led them to be awarded with the Silver trophy.
MYDIN Goes Trendin’ – Digital & Social
The glass of conventional marketing was a breakthrough by MYDIN with rolling out digital and social media marketing as part of the holistic marketing approach to make the consumers feel relatable as well as foster the brand relationship.
Nowadays, the consumer’s expectations in the digital era are shifting away from hard selling marketing.
The campaigns on MYDIN’s social media balances the content of current trends, social issues and promotions on every different social media platform to tap into market fragmentation to reach targeted audiences.
Joining the tribe of digital disruptors, MYDIN digital transformation campaign has alleviated MYDIN brand position and public perception, lifting a 65-year-old brand to a trusted leading voice in local industry.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
