Kicking off this latest streak was FCB’s appointment by Mamee Double Decker to handle the relaunch of its Mamee Chef brand, following a creative pitch that involved a number of local and international agencies.
The second achievement saw FCB working with its long-time media partner, Trapper, to win the integrated communications pitch for Berjaya Sompo Insurance’s new telematic motor insurance product, SOMPO MotorSafe, making it the third project win for the partnership on the brand.
Completing the trio of wins is redONE, with FCB and Trapper once again teaming up to secure the digital scope for Malaysia’s first Mobile Virtual Network Operator.
Shaun Tay, Co-owner & CEO of FCB Malaysia, commented, “What I really appreciate is how each win represents the different strengths of our agency – be it our long-standing prowess in strategy and branding, the decades of experience in financial service marketing or our fast-growing capabilities in terms of digital content creation.”
Shaun Tay
When asked about FCB’s continued success despite the challenges brought forth by Malaysia’s repeated lockdowns, Shaun attributed it to the agency’s ‘all-in and hands-on’ work culture.
“Our people have been absolutely fantastic, the leadership team in particular. We mapped out a target to achieve and just got on with getting it done. No magic bullets, just strong work backed by solid thinking.” Shaun concluded by saying that details on the other new business wins will be timed with their respective campaign launches. “Besides Mamee Chef, Berjaya Sompo Insurance’s SOMPO MotorSafe and redONE, we’ve also picked up a bevy of other new clients and brands spanning different categories and even markets. It’s going to be another full-on year for us!”
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