Zenith Media Malaysia strikes a new partnership with Goals101

Understanding that brands now have the opportunity to optimize their marketing spends through a more targeted approach, Zenith Media Malaysia has entered into a strategic partnership with marketing technology venture Goals101.

Goals101 aims at introducing purchase-based intelligence to make marketing more measurable and relevant for brands. It helps brands to intelligently select and target the most potent customers through various data cuts and proprietary machine learning algorithms.

The company has even developed an exciting purchase data intelligence programme that will help banks and brands deploy a hyper targeting approach to consumers.

Led by a team of alumni from Harvard Business School who are now successful serial entrepreneurs, Goals101 Co-founder and CEO Jubin Mehta shared,

“The concept of purchase behavior driven marketing in its true form is being introduced for the first time in Asia by Goals101. Having partnered with the largest banks in India, it has so far been an equally exciting journey in Malaysia.“

Gerald Miranda, CEO of Zenith Media commented, “The feedback from brands has been very positive as Goals101 gives them the opportunity to connect with relevant customer segments in a most efficient manner.”

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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