Shopper360 has held its 4th instalment of their Shopper Marketing Series. The event took place on Thursday 7th September at the shopper360 head office. It was a full house event attended by valued clients, retailers and business partners.
There were three Shopper Marketing related topics presented as well as two new company launches within the shopper360 group: Gazelle Activation and Shopper+. Sophie Cox (MD of Firestar Research) presented her research findings on Moms and Shopping; Angelina Ooi’s (CEO, Tristar Synergy) presentation was on Visual Merchandising, A Global View and Brandon Chang’s (Client Service Director, Pos Ad) presented on Activating Brands, The Best Around The Globe.
Shopper+ was launched by Sam Chan, CEO, Pos Ad, Gazelle Activation and Shopper+, who spoke about the need to create shopper+ to complete the total shopper marketing offerings by the group. He highlighted that, as shopper360 steps further into the digital age and ever-changing landscape, it is important to have a dedicated insight, creative and tech shopper marketing company to service client’s needs.
Both Sam Chan and May Kim, Client Service Director and GM of Gazelle Activation launched Gazelle Activation. May Kim talked about how Gazelle is a 360° creative shopper activation agency with customized solutions and went on to say that Gazelle offers premium services and delivery to ensure clients can bring the best of brand experience to their shoppers and consumers. Gazelle will be strategic minded and insight driven in ideating and executing experiential marketing to meet the needs of the clients.
Both the new companies are ready to collaborate with business partners be it clients, media agencies, creative agencies and retailers to bring out the best of integrated solutions.
The launch of Gazelle was followed by a networking session where guest were served cocktails and light bites.
Shopper360 is a shopper marketing services provider in the retail and consumer goods industries in Malaysia with 30 years of experience in the in-store advertising industry. The Group offers a comprehensive range of marketing and advertising services that integrate along the entire shopper journey, through in-store experience to loyalty, retention and repeat purchase.
The Group consists of five agencies: Pos Ad, Jump Retail, Shopper+, Tristar Synergy and Gazelle Activation and offers a truly holistic suite of shopper marketing solutions.
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