MARKETING Conference & Festival 2024

Start
May 15, 2024 9:00 am
End
May 16, 2024 5:30 pm
Address
Sime Darby Convention Centre, 1A, Jalan Bukit Kiara 1, Bukit Kiara, 60000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur   View map

RM3,000.00

Artificial intelligence or AI refers to the ability of machines to copy functions that are mainly associated with humans, such as learning, analyzing information, drawing conclusions, making decisions, and others.

Companies use different variants of such applications, for example, for automated customer service, marketing process automation, automated sales, predictive analytics, etc.

Artificial Intelligence is the new and inevitable pervasive technology that will revolutionise marketing and processes that go beyond today’s benchmarks. ChatGPT, DALL-E, Midjourney are only the beginning of this wave to empower, optimise and collaborate in new ways.

Whether it will replace jobs, endanger our lives and social systems, it is still too early to tell. AI-powered marketing cloud that leverages advanced artificial intelligence and trillions of consumer signals make it easier for marketers to acquire, grow, and retain customers more efficiently.

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ONE THING IF FOR SURE, AI ALLOWS PERSONALISATION ON STEROIDS.

Scientists say AI is the future in the marketing and media industry, and doing business and marketing without AI will become impossible. The use AI in the formation of marketing strategies (segmentation, targeting, and positioning), research (data collection, market analysis, customer understanding), and campaigns (standardisation, personalisation, relationalisation) is staggering.

Scientists emphasise that the ability of artificial intelligence to perform analysis that is inaccessible to human thinking is one of its most revolutionary capabilities.

Learning and discovering the possibilities of AI is not the responsibility of the IT department anymore.

It is the new remit for marketing, advertising and media professionals whether they like or not.

This event (https://marketingmagazine.com.my/mcf2024/) can be the beginning of your journey into AI, which will change so fast all you need to do is keep an open mind in order to thrive and grow.

Did you say what’s next?

Neuromarketing

To download the Conference PDF, click here

Event Website