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MARKETING Conference & Festival 2024

May 15, 2024 9:00 am
May 16, 2024 5:30 pm
Sime Darby Convention Centre, 1A, Jalan Bukit Kiara 1, Bukit Kiara, 60000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur   View map


Artificial intelligence or AI refers to the ability of machines to copy functions that are mainly associated with humans, such as learning, analyzing information, drawing conclusions, making decisions, and others.

Companies use different variants of such applications, for example, for automated customer service, marketing process automation, automated sales, predictive analytics, etc.

Artificial Intelligence is the new and inevitable pervasive technology that will revolutionise marketing and processes that go beyond today’s benchmarks. ChatGPT, DALL-E, Midjourney are only the beginning of this wave to empower, optimise and collaborate in new ways.

Whether it will replace jobs, endanger our lives and social systems, it is still too early to tell. AI-powered marketing cloud that leverages advanced artificial intelligence and trillions of consumer signals make it easier for marketers to acquire, grow, and retain customers more efficiently.

To download the Conference PDF, click here

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