Listen to this articleNestlé announced that it will be conducting a review of media agencies for its businesses in Malaysia and Singapore.
According to a statement released by Nestlé, This media agency review will re-examine ways to manage media requirements such as strategy, planning and buying in line with rapidly-changing digital platforms as well as the evolving media landscape and agencies. The review will help to ensure that Nestlé remains strongly-positioned and highly relevant in today’s fast-paced and competitive business environment.
This year, Nestlé will be inviting several agencies to submit their credentials, with the successful agency targeted to be announced by the end of the third quarter of 2021.
Nestlé’s last review for the Malaysia and Singapore business was conducted three years ago, in 2018 when it appointed Zenith as its media agency in Singapore and Publicis One as its media agency in Malaysia.
With a presence of over 106 years in the country, Nestlé has nourished generations of Malaysians and Singaporeans with leading household brand names such as MILO, MAGGI and NESCAFÉ.
Earlier this month, results from Randstad’s 2021 Employer Brand Awards revealed Nestlé was named the second Most Attractive Employer in Malaysia for 2021.
Main image credit: 123rf
MARKETING Magazine is not responsible for the content of external sites.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu
