Nestlé announces media agency review for Malaysia and Singapore - MARKETING Magazine Asia


Nestlé announces media agency review for Malaysia and Singapore

Nestlé announced that it will be conducting a review of media agencies for its businesses in Malaysia and Singapore. 

According to a statement released by Nestlé, This media agency review will re-examine ways to manage media requirements such as strategy, planning and buying in line with rapidly-changing digital platforms as well as the evolving media landscape and agencies. The review will help to ensure that Nestlé remains strongly-positioned and highly relevant in today’s fast-paced and competitive business environment.

This year, Nestlé will be inviting several agencies to submit their credentials, with the successful agency targeted to be announced by the end of the third quarter of 2021. 

Nestlé’s last review for the Malaysia and Singapore business was conducted three years ago, in 2018 when it appointed Zenith as its media agency in Singapore and Publicis One as its media agency in Malaysia.

With a presence of over 106 years in the country, Nestlé has nourished generations of Malaysians and Singaporeans with leading household brand names such as MILO, MAGGI and NESCAFÉ.

Earlier this month, results from Randstad’s 2021 Employer Brand Awards revealed Nestlé was named the second Most Attractive Employer in Malaysia for 2021.

Main image credit: 123rf


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