Dentsu Malaysia strengthens media leadership team with new appointments of top industry talents | MARKETING Magazine Asia

Dentsu Malaysia strengthens media leadership team with new appointments of top industry talents


Dentsu Malaysia announced three new leadership appointments across its Media Service Line, today. The appointments are Asha Nair as the Managing Director of Media Investment and Platforms, Jing-Wen Foo as E-Commerce Director and Hemanth Jayaraman as Partner and Agency Brand Lead of DensuX. All three leaders will be part of the Media Service Line Executive Committee, reporting to CEO of Media Brands, Dheeraj Raina.

The move comes as part of the evolution of dentsu’s recent rebranding and transformed organizational design, building a powerful end-to-end marketing and communications offering that connects consumer understanding, data, ecommerce, and technology with Media, Creative, and Customer Experience Management. 

“We are building a technical and data-driven marketing spine that goes end-to-end in our business that will chart new frontiers in our industry,” Dheeraj said. “I am excited that Asha, Jing-Wen and Hemanth will join me in unpacking all our dynamic, data-driven tech-enabled media capabilities towards meaningful progress for clients.”

Asha Nair brings over 20 years of media solutions expertise in digital marketing and advertising. Previously as Managing Director of Xaxis & INCA, she led the growth of AI-powered programmatic and content marketing solutions for GroupM Malaysia. Prior to that, her roles included Head of Interaction at MediaCom Malaysia and Digital Lead in Starcom Malaysia. 

Asha has driven results for clients such as Mars Food, P&G, Fonterra, Danone, Telekom Malaysia, Volvo, Nespresso, Galderma, Hawley & Hazel, and Subway. Asha will be responsible for managing client media investments, trading and platform activation across offline and online channels for the entire media service line.

Jing-Wen on the other hand, joins dentsu from Shopee and Shopback, where she consistently drove growth for more than ten consumer product verticals by using advanced technology to make online shopping experiences delightful, rewarding, and effortless.

Prior to that, Jing-Wen supported the global roll-out of BMW’s digital content model out of Munich headquarters and spearheaded BMW Malaysia’s digital marketing campaigns amongst younger consumer groups. She will be scaling and growing dentsu’s end-to-end ecommerce capabilities across marketplace and direct-to-consumer commerce.

Hemanth Jayaraman is currently the Senior Brand Manager at Hennessy VS and Hennessy VSOP where he maintained market share leadership and share of voice for Moët Hennessy Diageo Malaysia’s core brand portfolio. Prior to that he was at PepsiCo Malaysia where he drove volume and share growth for Lipton Iced Tea and oversaw the brand growth strategy for Tropicana juice brands for eight APAC markets. 

He has also founded and sold his own events and activation agency, Switch Strategies, which managed top brands such as Audi, Lamborghini, UOB, Hong Leong, and Johnnie Walker Malaysia. Hemanth will lead Dentsu X, which helps brands create integrated and personalised marketing solutions to deliver ‘Experience Beyond Exposure’.