ZALORA joins the audio space, launches new fashion & lifestyle podcast series - MARKETING Magazine Asia


ZALORA joins the audio space, launches new fashion & lifestyle podcast series

ZALORA has officially launched ZALORA Talks, a new podcast series discussing the latest trends and “hot topics” in the fashion and lifestyle industry. The podcast series is set to be the first of its kind in the regional e-commerce space, and it comes as part of the company’s plans to further grow its content marketing strategy in 2021.

The podcast series will be hosted by former editor of Harper’s BAZAAR Malaysia, Amy Yasmine. According to a statement released by the company, ZALORA Talks will bring together industry experts, brand partners, and fashion and lifestyle Key Opinion Leaders (KOLs) to discuss trending issues around lifestyle, health and wellness, fashion and beauty, as well as current events such the new realities of celebrating Eid al-Fitr during the pandemic.

Featuring celebrity guest appearances such as stylist Laureen Uy, TV Host and entrepreneur, Yumika Hoskin; Model and influencer, Natalie Prabha; Singapore National swimmer, Kimberley Chan and Founder of Wanderlust & Co, Jenn Low. The series will comprise two seasons annually, with six 45-minute episodes in each season.

“As consumers continue to accelerate their migration to the online space, we have noticed the increasing demand for new forms of engagement,” said CEO, ZALORA Group, Gunjan Soni. “With consumers fatigued with Zoom and VCs over the last year of pandemic, audio is the refreshing new choice of medium (and) we are excited to tap on our guests’ diverse areas of expertise and foster community-driven conversations about topics that are close to all of our hearts.”

The launch of ZALORA Talks is the latest milestone in the company’s increased investment into native content development, and comes off the back of the recent launch of ZALORA’s industry webinar series, which is broadcasted quarterly on platforms such as LinkedIn, YouTube, and Facebook.                            

“Being a vertical specialist in fashion and lifestyle, ZALORA has always invested in being a leader in content marketing in the e-commerce industry and we will continue to add more innovative formats through the year while maintaining our high bar on quality” added Gunjan.

A new episode of ZALORA Talks will be available on Spotify every week, you can listen to the episodes HERE.


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