Priya Dharshini Prabakaran Appointed As Director of Astro Audio

Homegrown Astro gem Priya Dharshini Prabakaran has been appointed as Director of Astro Audio, making her the first female and youngest to assume this role since its inception in 1996. Her journey from a Music Executive at HITZ to the English Network Manager, overseeing the operations of HITZ, MIX, and LITE, is a testament to her comprehensive knowledge of Astro’s business operations since January 2018.

“This is an immense honour. My journey has just begun, and I am extremely grateful to have a team of talented, resilient, and creative individuals who are ready to tackle new and exciting challenges in transforming the country’s audio landscape. We recognize the need for radio to evolve, especially to attract the younger generations. I’m eager to shape the future of the audio industry, ensuring that radio continues to innovate and resonate with all audiences.” said Priya.

“We are not just aiming to be number one; we are redefining what it means to be the leader in the audio industry. Together, we will usher in a new era of radio, evolving to meet the needs of all generations and setting new standards of excellence.” she added.

After six months as the Acting Head of Astro Radio & SYOK, Priya is now set to lead the charge in crafting and executing innovative content strategies for all 13 brands under Radio and Astro’s digital offering, SYOK. Armed with her knowledge and experience in radio, she is poised to set new benchmarks for the while empowering homegrown Astro talents to be effective agents of change in the industry.

With a diverse background spanning music, marketing, and communications, Priya’s industry experience includes roles at Warner Music Malaysia and Star Media Group. Her journey underscores her commitment to excellence and her invaluable contributions to Astro Radio’s continued success.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

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