Media Prima Audio's new direction - MARKETING Magazine Asia


Media Prima Audio’s new direction

MPA New

Media Prima’s radio platform, Media Prima Audio or MPA (formerly known as Ripple) today announces a new business and content strategy implementation after the announcement of new leadership appointments in June.

MPA’s Chief Executive Officer, Nazri Noran unveiled a major strategic revamp for the business including the rebranding of all the radio stations, content, and line ups as well as the overall strategy of all the radio stations. Two radio stations, namely Hot FM and Fly FM, are coming out with a very new and very different sound, complemented with refreshed logos, look and feel. While the other two radio stations, previously known as One FM and Kool FM, are now branded as 8FM and Buletin FM respectively.

Nazri Noran, CEO, MPA

Nazri said “This is MPA’s first holistic rebrand in over 15 years and it’s all about allowing us to reinvigorate and strengthen its standing as the top leading radio station in the country. Today we kick it off with on-air programming, new radio talents, fresh logos, and branding across our assets including digital, social and mobile. We are also thrilled with this new journey as it is also being supported by an extensive marketing campaign across all Media Prima group platforms.”

Nazri also announced the changes of talent lineups for all the radio stations. “Our mission is to drive positive and beneficial changes to the company. Thus, the changes of the talent line up are a part of the new strategy for the brands to appear relevant and competitive in the market. There are lots in store from today onwards for Hot FM, Buletin FM, Fly FM, and 8FM. Malaysia’s radio fans can expect to be thrilled and fall in love with radio all over again with this master brand overhaul.”

MPA also introduced its new mobile app brand, Audio+ that will be the home for all radio, digital and social content such as live radio, podcasts, videos, and many more. Instead of downloading a separate app for each station, all of the brands will now be parked under one easy and fresh app, Audio+. The app can be downloaded via Google Play, Apple App Store, and Huawei App Gallery

About Hot FM

Hot FM, Kini Lebih Muzik Yang Hangat will be the hub of entertainment and information through engaging content, humorous storytelling, and the hottest music.

Hot FM is now represented by a mix of new and current lineup of announcers which will brighten your day with their amazing personality and insanely good chemistry as well as positive information sharing that will give the listeners’ good vibes throughout the day. Fara Fauzana, AG and Fad will take over the breakfast segment with their show called, Rakyat Rangers. After retiring from Hot FM in 2016, Fara Fauzana is making her surprise comeback to the station and this triple threat will go on air every Monday to Friday from 6 am to 10 am.

Fara Fauzana, AG and Fad, Hot FM

Zetty, who previously was on the Mega Hot segment, will continue to make the day even better through her brand new segment called Playlist Hangat. She will accompany listeners with hot and hit songs every Monday to Friday from 10 am to 3 pm.

Listeners can also listen to the amazing chemistry between Haziq and Riena Diana through the drive-time segment called Sembang Squad where they will be discussing their hot takes on current happenings. Their segment will air every Monday to Friday from 3 pm to 7 pm.

As the newest addition to the family, Imran Aqil will be on air through his segment, which is, Hot Flix. The segment will be focusing more on the younger generation, starting from 8 pm to 12 am every Monday to Thursday. Get ready for an entertaining show where he will be chatting with celebrities and audiences who are active on social media, gamers and influencers. Whereby on Fridays, Imran Aqil will be on air through Hot Flix Top 40 during the same timing. Through the segment, listeners will get the chance to vote for their favourite song and get to know whether their favourite song will make it into the chart.

This time around, Hot FM will be collaborating with TV3, Muzik Muzik through Carta Muzik Muzik 30 Hot FM which will be hosted by Haziq. It will be aired every Sunday, starting 8 pm till 10 pm and listeners can catch its replay on the following Saturday from 9 am to 11 am. Listeners will get to see the performance of the 20 hottest songs on the chart through Muzik Muzik 36 that is broadcasted on TV3.

About Buletin FM

Buletin FM, Info Terkini & Muzik Sepanjang Zaman brings you the latest news and analysis to disseminate information correctly as well as to share positive stories and the best familiar music throughout the day.

Buletin FM’s new lineup features new faces as well as the current resident announcers in the station. The breakfast segment will be handled by TV Host, Ally Iskandar and also Buletin Utama’s news anchor Hawa Rizwana through their segment, Fokus Pagi bersama Ally Iskandar dan Hawa Rizwana every Monday to Friday from 6 am to 10 am.

Ally Iskandar & Hawa Rizwana, Buletin FM

Continuing the lineup, Haiza who previously hosted the morning segment with AG and Muaz will now conduct her very own segment called Santai Siang bersama Haiza. There will be a multitude of topic discussions ranging from multiple perspectives during the segment. The show will air every Monday to Friday from 10 am to 3 pm.

Buletin FM’s drive time pair will feature current announcers, Muaz and Izwan Azir where they will be discussing interesting subjects, such as sports and issues surrounding the communities. Stay tuned to Muaz and Izwan Azir on their segment, Diskusi Harian bersama Muaz & Izwan, every Monday to Friday, 3 pm to 7 pm for a thorough discussion of societal news.

Known for his poetic ingenuity, Fedtri Yahya will be hosting the night segment on Buletin FM called Ilham Sanubari bersama Fedtri Yahya. There will also be interesting content such as Luahan Hati and Ceritera Puisi Cinta which will air and accompany the listeners every Monday to Friday, 9 pm to 12 am.

For a more focused review and coverage of local and foreign sports, join Hanif Miswan by listening to Spectator Sukan on Buletin FM every Saturday from 8 pm to 10 pm. You can also listen to its replay on Sunday, 9 am to 11 am.

About Fly FM

Offering Malaysians hilarious comedy, world-class storytelling, compelling content and familiar music throughout the day, here’s The All New Fly FM, Now With Douglas Lim and Ili In The Morning and the Music YOU Want All Day.

Fly FM’s new breakfast segment is now delivering quality storytelling with a dash of mature comedy with the addition of Douglas Lim. Bothe Douglas Lim and Ili will drive the breakfast segment through their show, which is called, Douglas Lim & Ili In The Morning, starting from 6 am to 10 am, every Monday to Friday. Douglas Lim’s career as a stand-up comedian also contributes greatly to the all new Fly FM.

Douglas Lim & Ili, Fly FM

Accompanying listeners during the morning segment is Natalie K, a once pioneer of Fly FM’s radio station where she hosted the breakfast show together with the Fly Guy, Saufian Mokhtar on The Pagi Show. With an experience of more than a decade, Natalie K will be giving a fresh breath to Fly FM during her segment every Monday to Friday, 10 am to 4 pm.

Do not miss out and be entertained by Ryan Matjeraie on Fly FM’s evening segment, every Monday to Friday from 4 pm to 8 pm. Ryan, who also has an experience of more than a decade in TV and radio hosting is a brilliant addition to Fly FM’s evening show.

Listeners can expect a pleasant listening experience by tuning into Fly FM’s night announcer, Juanita, who will accompany you every Monday to Friday starting from 8 pm to 12 midnight. Juanita or her birth name Juanita David Ramayah has won 4th place in Miss Universe Malaysia 2012 and was also a champion on Seventeen Cover Girl 2008.

About 8FM

8FM rebranded itself from One FM where it aims to entertain and inform Malaysian Chinese through quality storytelling, positive, compelling content and familiar music throughout the day. 8FM 听好音乐,过好生活 Love Music, Cherish Life.

As was in the news before, Royce Tan is making a comeback on 8FM after leaving the radio industry for 4 and a half years. He will be partnering with Angeline Ooi to host the breakfast show 8FM Good Vibe Everyday (8FM 日日好精神)and discuss current news, community and bread & butter issues for Malaysian Chinese. Tune in to 8FM’s morning show every Monday to Friday, 6 am to 10 am.

Royce Tan & Angeline Ooi, 8FM

The morning continues with 8FM Hana at 10 (8FM NA 么 十 在 ) hosted by Hana 心怡 from 10 am to 4 pm, Monday to Friday. Hana will be feeding you informative content based on fun facts, entertainment news, and exploring lifestyle content in our daily life.

The pairing of Kyann Lim 林志遵 and Orange Tan 陈慧恬 will entertain your evening through the 8FM OK Family (8FM OK 大小事)drive time show. These newly paired partners have been hosting shows together for so many years after joining Project Superstar Competition. Kyann and Orange will be debating on issues that are happening in our daily life, as well as song dedication requested by listeners. Join them every Monday to Friday, from 4 pm to 8 pm.

Your night is now more energetic with Rickman Chia 谢承伟 through 8FM’s night segment, 8FM AMAZING YEAH! Rickman will catch up with you on what’s trending on social media, drama, reality shows, music and entertainment from Malaysia, Hong Kong, China, Taiwan, Korea and Billboard. Rickman will be your best companion at night and will be the person that listeners can look out for when they need advice or someone to talk to. Join him from 9 pm to 12 am, every Monday to Friday.


MARKETING Magazine is not responsible for the content of external sites.



Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene