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Restoring the Soul of Business: Staying Human in the Age of Data
03 Aug
Malaysia Tech Month 2021 (MTM 2021) is a virtual, month-long (Jul 29 – Aug 30, 2021) curation of electrifying digital and technology keynotes, workshops, discussion panels and business-matching sessions. It will feature distinguished group of local and international industry speakers and investors to share their expert thoughts and experiences in 4IR-driven digital economy.
Happening on the 4th of August 2021 from 10:30 AM till 11:30 AM, catch our very own Professor Harmandar Singh moderating …
Rishad Tobaccowala, Renowned Speaker and Best-selling Author of Restoring the Soul of Business: Staying Human in the Age of Data
Raymond Siva, Senior Vice President, Investment and Brand, Chief Marketing Officer, Malaysia Digital Economy Corporation (MDEC)
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
