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Who won Google Malaysia’s inaugural ‘Agency Quiz Night’?
14 Sep
Media agency BPN emerged victorious and took home the coveted winner’s trophy
(marketingmagazine.com.my) – Google Malaysia recently held its first ever Agency Quiz Night which saw BPN emerging as the grand prize winner.
The media agency emerged victorious at the end of the night granting them the winner’s trophy, bragging rights and merchandise from Google. Meanwhile, SMG Malaysia and Ogilvy Malaysia came in a very close and hard fought second and third place, respectively.
Google Malaysia’s main objective for hosting the event was to celebrate of its agency partner relationship with a night of fun and games. The game show-style event saw over 100 guests that made up the eleven participating teams being tested on their general knowledge and Google trivia. The company plans to host similar events moving forward.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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Media agency BPN emerged victorious and took home the coveted winner’s trophy 
