(marketingmagazine.com.my) – By Malati Siniah
Tan Sri Tony Fernandes, group CEO and founder of AirAsia is the latest local personality to lend his voice to the popular navigation app, Waze.
The video showcasing the key highlights from Tony’s recording for Waze was posted on AirAsia’s social media platforms two days ago and has so far received over 24,000 views on Facebook and over 3,000 views on YouTube.
Sharing his thoughts on the collaboration Tony shared, “A lot of people ask me what it’s like being an AirAsia pilot. Now you can experience what it’s like to fly high in the sky interacting with me as your air traffic control,”
“And like real air traffic control, I can’t make any promises about the congestion but I can promise that with Waze, we will get you there the quickest and least boring way possible.”
Commenting on the collaboration Edward Ling, Sales Manager, Waze Malaysia told MARKETING, “Voice prompts are one of our most popular features and a great way to bring a brand to life within the context of a drive.”
The campaign launched yesterday and so far there is no set end date to the campaign.
Most recently MARKETING collaborated with Waze to promote our CMO Conference which Edward was also a speaker at.
Apart from Air Asia, Waze has collaborated with various brands including Maxis, Malaysia Airlines and most recently Etika to launch Malaysia’s first singing GPS navigation.