You Won’t Believe What’s Smoking on the Streets

By The Malketeer

Nando’s Just Broke the Internet with This Flaming Hot Ride!

In a move that’s setting social media ablaze, Nando’s has just unveiled its latest marketing stunt that’s equal parts genius and deliciously crazy.

Forget food trucks – Nando’s is bringing the heat with its first-ever drivable grill, and it’s turning heads faster than you can say “PERi-PERi.”

From Zero to Sizzle: The Birth of the Smoky Churrasco Mobile

As part of their new “That’s a Nando’s Thing” campaign, the beloved chicken chain has partnered with Chariot Agency to create what might just be the hottest ride of the year – literally.

The Drivable Grill is a vintage car transformed into a mobile flame-grilling machine, designed to promote their limited-time Smoky Churrasco flavour.

But why stop at billboards when you can have a smoking hot rod cruising the streets?

Jarrod Reginald, ECD at Chariot Agency, explains: “Beyond being a very fun campaign, it’s a way for us to continue building on ‘That’s a Nando’s Thing’. It’s about the brand’s pride in everything that makes it a wonderful place to be.”

Is It Hot in Here, or Is It Just Nando’s?

Picture this: You’re driving down the street when suddenly, you spot a flaming-red vintage car, wrapped in Nando’s signature designs, billowing smoke.

Your first instinct might be to call the Bomba, but hold your horses – it’s just Nando’s latest marketing masterpiece.

This attention-grabbing spectacle is more than just a product launch; it’s an experience designed to turn heads and set taste buds tingling.

The Drivable Grill is a testament to Nando’s commitment to delivering fresh, flame-grilled PERi-PERi chicken – even if it means grilling it on the go.

Smoky Churrasco: The Flavour That Drives You Wild

But what’s all this smoke and mirrors about?

It’s to introduce Nando’s new limited-time flavour, Smoky Churrasco.

Chai Hui Fung, Chief Commercial Officer of Nando’s Malaysia and Singapore, breaks it down: “Portuguese spiced smoky barbecue flavour – there’s no one way to describe Smoky Churrasco except that you’d taste the smokiness, the rich spice and PERi-PERi heat.”

The name “Churrasco” is a nod to Nando’s South African-Portuguese heritage, meaning “barbecue” in Portuguese.

Think wood fire, rich flavours, and of course, that signature Nando’s kick.

The Road Less Travelled: Nando’s Marketing Revolution

This campaign is more than just a clever pun on wheels.

It’s a bold statement that Nando’s will stop at nothing to share the taste of their PERi-PERi chicken.

By taking their grill on the road, they’re not just delivering food – they’re delivering an experience.

So, if you see a flaming-red and smoking car with the Nando’s logo cruising down your street, don’t be alarmed.

It’s not a fire hazard; it’s just Nando’s latest flavour hitting the road.

And remember, as they say at Nando’s, fresh food hot off the grill?

That’s 100% a Nando’s thing.

In a world of predictable marketing, Nando’s is proving once again that they’re not afraid to turn up the heat.

The Drivable Grill is more than a campaign; it’s a mobile testament to the brand’s fiery passion for great food and even greater experiences.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

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