What will Samir Dixit be sharing at APPIES Malaysia 2018?

Samir Dixit believes marketers have not moved forward despite the change in the marketing the past few years
With a global career spanning 19 years across brand, marketing, communications, consulting and financial Industry, Samir Dixit (pic) has a wealth of experience across global strategy, research, IP management, corporate communication, PR, global brand management, M&A branding, and advertising. He is Managing Director of Brand Finance Asia Pacific.
In the past 12 months, Samir has been driving marketing and business acceleration strategies for B2B and B2C segments across the industry and consumer segments like pharma, insurance, banking and finance, education, retail, internet/online and advertising communications.

Samir believes APPIES Malaysia is a great “interactive” platform for strategic thought leadership and sharing of best practices.
In an interview, Samir Dixit told MARKETING he will be speaking on how marketing has changed a lot in the past few years and the marketers have not.
“It’s a bit of an introspection of how marketers define and measure their success and KPIs at present vs. what it could be or should be given the change in corporate thinking, investor sentiments, and external environment.”
You can listen to Samir’s full speech plus of other guest speakers at the APPIES Malaysia 2018 Marketing Conference on April 16 and 17.
Register here: http://marketingmagazine.com.my/appies-malaysia-2018-conference-registration/

Find out what your competitors are up to at APPIES Malaysia!
32 SENIOR MARKETERS.
56 MARKETING CASE STUDIES.
2 DAYS LIKE AN MBA IN MARKETING!
APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 30  leaders in the marketing industry who will put the presenters’ knowledge to the test in a unique Live Presentation environment.
Date: 16 & 17 April, 2018
Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.
Time: 8.30am – 6.00pm
To register, connect with Ruby on 037726 2588, [email protected]
For more information of APPIES Malaysia 2018, download the PDF here!

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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