PopDigital takes on Malay language lifestyle sites
PopDigital, the holding company behind The Cooler Lumpur Festival has announced the acquisition of two Malay language sites, Buzzkini.com and Salaam.tv. Both titles were previously managed by independent operators.
PopDigital produces original creative content in all forms.
It provides a full media and marketing service from conceptualising creative ideas and campaigns to 360-degree execution.
Social news channel Buzzkini has a following of close to 1 million on Facebook, and within two months of the launch of the publication, delivered over 1 million page views. Salaam which caters to the modest lifestyle consumer has a following of over 900,000.
“We have been looking to grow our digital media offerings, and after taking a longer-term view, we decided to venture into the Malay-‐language market.
“Less than 10% of the Malaysian population consume content in English. Companies that continue to cater only to the urban, English-‐speaking market will likely stagnate in the near future as the economy and population shifts further,” says Hardesh Singh (pic), founder of PopDigital.
“In addition, statistics show that the T20 (top 20%) and M40 (middle 40%) income groups recorded the highest growth, with Malay households leading in both categories.
“Combined with an increase in the average household expenditure and the Malay segment’s huge appetite for content, this will allow us to develop e-services in the near future as we capture and grow our audience. Our next goal is to complement media with lifestyle options,” he added.
A new team is currently being designed to develop both titles.
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