Brands rise up to the "crispy rendang" challenge

2 years ago
Chicken rendang be crispy enough?
Zaleha Kadir Olpin’s elimination from Masterchef UK made international headlines after Malaysians caught wind of the fact that the judges Gregg Wallace called her chicken rendang not ‘crispy’ enough.
“The chicken skin isn’t crispy, it can’t be eaten,” said Gregg to Saleha, when she presented her nasi lemak and chicken rendang to the panel of judges. Of course, this led to much horror to every Malaysian.
And of course, brands couldn’t resist joining the “crispy rendang” marketing challenge.

1.  Spade’s Burger

Everyone’s favourite burger joint, Spade’s Burger joined in the “crispy rendang” fun by introducing their new creation, the Crispy Rendang Chicken Burger.

2. Malaysia Airlines

Malaysia Airlines took the opportunity to post their in-flight nasi lemak meal that comes with a side of original, not “crispy” rendang.

3. Agrobank

Agrobank posted that they had no secret recipe for a “crispy chicken rendang” but instead held the recipe to how to expand your business.

4. Marrybrown

Marrybrown took a new take on “chicken rendang” by introducing their “non-rendang crispy chicken” much to everyone’s amusement.

5. Secret Recipe
While all other brands tried to come up with their own take on “crispy chicken rendang”, Secret Recipe decided to bring in their crispy chicken rice.



Malaysian CMO Awards 2019 Open for nominations

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Held on the evening of the Conference, this award is to identify talent, transparency, tenacity and a take-charge attitude of deserving marketers. An eminent panel of industry leaders will decide on the winners. There are 30 categories at the Malaysian CMO Awards.

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The 8th Malaysian CMO Conference & Awards

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