Brands rise up to the "crispy rendang" challenge

April 5, 2018
Chicken rendang be crispy enough?
Zaleha Kadir Olpin’s elimination from Masterchef UK made international headlines after Malaysians caught wind of the fact that the judges Gregg Wallace called her chicken rendang not ‘crispy’ enough.
“The chicken skin isn’t crispy, it can’t be eaten,” said Gregg to Saleha, when she presented her nasi lemak and chicken rendang to the panel of judges. Of course, this led to much horror to every Malaysian.
And of course, brands couldn’t resist joining the “crispy rendang” marketing challenge.

1.  Spade’s Burger

Everyone’s favourite burger joint, Spade’s Burger joined in the “crispy rendang” fun by introducing their new creation, the Crispy Rendang Chicken Burger.

2. Malaysia Airlines

Malaysia Airlines took the opportunity to post their in-flight nasi lemak meal that comes with a side of original, not “crispy” rendang.

3. Agrobank

Agrobank posted that they had no secret recipe for a “crispy chicken rendang” but instead held the recipe to how to expand your business.

4. Marrybrown

Marrybrown took a new take on “chicken rendang” by introducing their “non-rendang crispy chicken” much to everyone’s amusement.

5. Secret Recipe
While all other brands tried to come up with their own take on “crispy chicken rendang”, Secret Recipe decided to bring in their crispy chicken rice.


The APPIES Malaysia Marketing Awards 2019 open for submission!

APPIES is an annual festival of the best marketing ideas in Malaysia and Asia. Only outstanding campaigns that have unique marketing success stories will go on to ultimately win the APPIES Gold or Silver Medals.

Click here to find out more:

Click here to submit an entry:

Click here to download entry kit pdf:

Entry Fee:
RM 1000 + 6% SST per campaignDeadline for entry submission:
31st March 2019

The Appies Malaysia 2-days Festival:
25th & 26th April 2019 at Eastin Hotel, Petaling Jaya.

For assistance
call Amira/Ruby 03 7725 2588 or
email and