What will Paul Stewart talk about at APPIES Malaysia 2018?

“Cut out the waste! It’s time to go beyond the truths of half-marketing,” Paul Stewart

Paul is a thinker. Many have called him brilliant.
In the mid-1990s Paul was ANZ Bank’s Chief Economist and became renowned for speaking about the implications of the Asian Financial Crisis for New Zealand.
Paul Stewart (pic) joined the TMI International, a global consulting and training organisation operating in 35 countries. In 2005, he was appointed Global Practice Head for Brand Alignment and oversaw the organisation’s strategic repositioning in the following 3 years.
He co-authored a best-selling international book: Branded Customer Service – the New Competitive Edge (Berrett-Koehler, 2004), which has now been published in around 20 countries and 11 foreign languages.
He has worked with a range of leading international organisations including HSBC (Malaysia), HSBC Amanah, Superpartners (Aust), TMI International, ANZ Banking Group, Morrisons Supermarkets (UK), Land Securities (UK), Kaba (UK), Thomson Reuters (US), and many more.
And he will be at APPIES Malaysia 2018.
On 16 April, Paul will be speaking on how marketing and brand management is changing the new era. Paul stresses the critical importance of the customer experience in building real, sustainable value in brands. He will also be speaking on why your employees should be your number one audience.
“What’s the role of marketing in organisational transformation and innovation? It’s time to go beyond the half-truths of marketing,” said Paul.
Well, what are you waiting for?
APPIES Malaysia 2018 is in less than two weeks!

Find out what your competitors are up to at APPIES Malaysia!
32 SENIOR MARKETERS.
56 MARKETING CASE STUDIES.
2 DAYS LIKE AN MBA IN MARKETING!
APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 30  leaders in the marketing industry who will put the presenters’ knowledge to the test in a unique Live Presentation environment.
Date: 16 & 17 April, 2018
Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.
Time: 8.30am – 6.00pm
To register, connect with Ruby on 037726 2588, [email protected]
For more information of APPIES Malaysia 2018, download the PDF here!

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

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Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

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Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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