Save the ocean with Tesco’s unforgettable bags

Tesco’s shoppers paid to cut plastic waste with Tesco’s reusable bags
Tesco Malaysia has launched the “unforgettable bag” in a new campaign designed by Grey Malaysia.

This revolutionary new bag design that is the centerpiece of a campaign in efforts to reduce single-use plastic bags by encouraging customers to bring back their bags for every time they shop.
‘The Unforgettable Bag’ campaign is launched ahead of World Earth Day, which is celebrated on 22 April worldwide. Through this campaign, Tesco will be introducing a new reusable bag in three unique designs of endangered sea creatures:

Each of the animal designs contains a barcode, which when scanned by the checkout assistant will give the customers a 20 sen rebate on their shop to further encourage customers to reuse bags when they shop at Tesco. Tesco is the first hypermarket in Malaysia to provide rebates for shoppers reusing their shopping bags. The rebate is valid until 31 December 2018.
“Every time a bag is brought back, it’s one less in the ocean. With the Unforgettable Bag, we believe more people will get into the habit of reusing bags. While it seems like a small thing, but together we can all make a huge difference,” said GREY Malaysia Executive Creative Director, Graham Drew.
“We have halved the number of single-use plastic bags given out in our stores between 2011 and 2017, but the rate of reduction is not fast enough. We hope that we’re able to accelerate the reduction of plastic bag use in our operations. Our aim is to further halve the number of plastic bags this year through the Unforgettable Bag campaign,” said Paul Ritchie, CEO Tesco Malaysia.
The unique designs also serve as reminders to shoppers of how a slight change in habit, by reusing bags could make a difference to ocean life. These bags are made of recyclable material and durable compared to the normal plastic bags.
Tesco is trialing the campaign in Federal Territory and Johor from 3 April 2018 until 31 May. The campaign will be extended nationwide from 1 June 2018.

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Date: 16 & 17 April, 2018
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

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Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

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