‘Relationship Breakdown Cover’ To End In-Car Bickering
In a world where love and automobiles collide, Renault has taken a bold step to end the age-old tradition of in-car bickering.
The French automaker’s latest campaign, cleverly dubbed ‘Relationship Breakdown Cover’, is set to revolutionise the way couples navigate both roads and relationships.
Renault, in collaboration with Publicis London, has launched a nationwide campaign that’s turning heads and raising eyebrows.
The automaker is so confident in its new Scenic E-Tech model that it’s offering a guarantee that seems almost too good to be true: 100% “marital bliss” or your money back.
Yes, you read that right.
Couples who purchase the Scenic E-Tech between January 1 and December 31, 2024, are eligible for a full refund if they split before the year’s end.
It’s a bold move that begs the question: Can a car really save a relationship?
The Science of Car-guments
Renault’s confidence isn’t unfounded.
The company conducted research that revealed some intriguing insights into the dynamics of in-car disputes:
21% of Brits cite taking the wrong direction as the primary cause of arguments with their partners while driving.
20% blame their partner’s driving style for sparking heated debates.
But it’s not all doom and gloom on the roads of love.
The study also identified the top three features that help improve moods during car journeys:
Comfortable seats
A great sound system
Ample space for everyone
The Scenic Solution
Enter the Renault Scenic E-Tech, a vehicle designed to tackle these relationship roadblocks head-on.
With its top-of-the-range sound system, plush seating, and spacious interior, Renault believes it has created the ultimate antidote to car-guments.
Noel Bunting, Chief Creative Officer at Publicis London, explains the rationale behind the campaign: “We’ve all been there – from back seat drivers to getting lost, couples aren’t always in harmony in the car. This unique campaign proves just how confident Renault are in their Scenic model and its ability to bring joy to family life.”
A New Era of Automotive Advertising
This innovative approach to car marketing signals a shift in how automakers are appealing to consumers.
By focusing on the emotional and relational aspects of car ownership, Renault is tapping into a universal experience that resonates with couples everywhere.
It remains to be seen whether the Scenic E-Tech will truly put an end to car-guments.
But one thing’s for sure: Renault’s bold campaign has certainly given us something to talk about – hopefully without arguing.
So, couples of Britain, are you ready to put your relationship to the ultimate test?
The Renault Scenic E-Tech awaits, promising smoother roads ahead – both on the asphalt and in your love life.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
