Universal McCann picks up Agency of the Year for the 7th time

IPG Mediabrands Malaysia’s full-service global media agency, Universal McCann picked up the coveted Agency of the Year (AOTY) title for the 7th time at the Malaysian Media Awards (MMA) 2018.

This year, UM outshone, bagging eight golds, five silvers and three bronzes, across the categories.

Some of its best works that won it the gold included Mudah.my, KFC, TM and Spotify, with Mudah.my’s “Goodbye, Goodbuy” campaign picking up the Grand Prix and winning UM the Advertiser of the Year award.

The MMA is organised by the Media Specialist Association (MSA). It has been held for the past 14 years, bestowing awards across 14 categories.

Special awards include the Grand Prix for the best performing campaigns, Advertiser of the Year and Agency of the Year.

Entries are judged by a panel of local industry leaders who consider merit, integrity and performance.

UM group managing director Amit Sutha was overjoyed and said that the wins including recovering the title, speaks volumes of the work the firm does and the talents it has.

“This has been an amazing comeback year for UM, and we are proud to retain the AOTY title within our network.

“The combined total number of awards won across all our agency groups is a new network record at the MMA, and has set the bar high within the industry,” added IPG Mediabrands CEO Bala Pomaleh.

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene