Kenny is now CMO of UEM Sunrise

Kenny Wong has been appointed Chief Marketing Officer of UEM Sunrise

UEM Sunrise has appointed Kenny Wong Koon Keng (pic) as its new Chief Marketing Officer effective from 2 July 2018.

In his role as Chief Marketing Officer, Kenny reports to the Managing Director / CEO and is responsible for Marketing, Brand and Customer Experience.

He will be leading and developing UEM Sunrise’s comprehensive branding and marketing strategy, and spearheading their customer experience service and strategies.

Kenny’s contribution is crucial to UEM Sunrise’s progress in Transformation Journey focuses on key priorities of Customer Centricity, Operational Excellence, and High Growth Culture.

He also has had senior marketing and leadership roles across ASEAN in his career, having covered diverse markets such as Thailand, Singapore, Philippines, Cambodia, Myanmar and Malaysia.

His boundless enthusiasm, passion for people, innovative drive for results and openness have been key to his successes in various industries including FMCG, Telecommunications, Motion Pictures and Film Exhibition (or commonly known as the Cinema Industry), Aviation, Property Development and most recently, People Development.

Kenny holds a Bachelor’s degree in Economics majoring in Statistics Mathematics and Econometrics from Universiti Kebangsaan Malaysia and is an HRDF-certified Master Trainer.

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Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for  P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:

* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
Noelle Lim, Director, BFM Edge Education
Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira [email protected] | 03 7726 2588
Book your spot early to avoid disappointment!


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