April Toh to take on the role of Head of Account Management at Entropia
Entropia has appointed April Toh (picture) as the Head of Account Management, expanding its leadership line-up. In her new role, April will be responsible for leading the Account Management of the Integrated services across the clients of Entropia Noir.
April has a decade of experience in creative agencies across Saatchi & Saatchi, Ogilvy, Lowe & Partners and most recent at Leo Burnett, where she was the Group Account Director Heading Maxis and Hotlink. April has strong integrated skills across digital, social, ATL and branding, leading vast portfolio of brands like Nestle, Guinness, Tiger, Unilever, F&N and more, apart from Maxis and Hotlink, in her career.
Her recent successes include winning a string of effectiveness awards for Maxis and Hotlink at the Effies, Appies and Mobex awards amongst the many others.
“April is one of those exceptional people who have the passion, flair and a deep understanding of where the communication space is heading. She has displayed a truly integrated thinking in her craft throughout her career and we believe that Entropia is a place for her to take it to the next level,” said Ramakrishnan CN, Partner at Entropia.
Entropia Noir is an Integrated full stack division of Entropia and is built for brands that are challengers in their category. Offering full service Integrated capability across Media, Creative, CRM, Digital, Social, Analytics, Automation and Platform development.
“We are very excited to have her on board our leadership team and working with our strategists, programmatic planners, data scientists, platform experts and experience designers to enhance the product advantage, and business effectiveness for our clients,” Rama added.
“Integration is every agency’s agenda today. But to do that well, there are walls to break and conventional protocols to fix. And that’s the exact reason why I believe that Entropia has got what it takes, there are no boundaries to begin with and norms are being rewritten every day,” said April
“While we strive to build great brands for our clients, it’s crucial to let your hair down, make bets on crazy, unconventional ideas and make work we’re proud of,” she added.
Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:
* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
* Noelle Lim, Director, BFM Edge Education
* Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira [email protected] | 03 7726 2588
Book your spot early to avoid disappointment!