Listen to this articleUsher in the the Year of the Rat with festive giveaways from Tiger Beer as it doubles the celebration on its 88th anniversary.
Chinese New Year is a time full of hopes for prosperity, happiness, and reasons to celebrate. For Tiger Beer, there’s another cause for celebration in the Year of the Rat – as 2020 marks its auspicious 88th anniversary.
In honour of this double celebration, Tiger Beer is sharing the prosperity with consumers through its campaign ‘Double the Huat’ campaign.
Commenting on the campaign, Clarence Koh, COO of Naga DDB Tribal describes it as a consistent effort to inject a cultural flavour to the global beer brand’s campaigns in Malaysia, for better relevance and resonance with the Malaysian audience.
Beyond an auspicious festive greeting, ‘Double The Huat’ also works very well across Tiger Beer’s key marketing efforts, bringing to life an array of exciting consumer-facing activities.
“Tiger Beer’s 88 th Anniversary was the inspiration to the localized campaign theme. It is a popular cultural belief that ‘good things come in pairs’ (好事成双) and that works perfectly for us to give deeper meaning to Tiger Beer’s 88 th Anniversary.”
Adding to the buzz for this campaign is Tiger Beer’s collaboration with Malaysian singer-songwriter, Namewee who has made a name for himself all over Asia with famed collaborations with powerhouse vocalists like Leehom, Jam Hsiao and Powerstation.
“Namewee has taken our original concept and brief to a whole new level, fusing traditional and modern tune together for an upbeat Chinese New Year song that has a very catchy tune and lyrics that addresses the sentiments of many young Malaysian Chinese. The music video has garnered over 1.4mil organic views on Youtube and Facebook since.”
Pablo Chabot, Marketing Director of HEINEKEN Malaysia said, “We are excited and very glad to be kicking off our 88th anniversary celebration during Chinese New Year.
By tapping into traditional cultural nuance and pop culture that the Malaysian audience associate with, I believe it is setting the right tone for Tiger Beer in our consumers’ hearts.”
Visit Tiger Beer’s FB or www.Tiger88.my for more exciting promotions and activities, guaranteed to ‘Double your Huat’ this Chinese New Year.Promotions are only open to non-Muslims aged 21 and above.
Credit List
Executive Creative Director : Alvin Teoh
Chief Operating Officer : Clarence Koh
Creative Director : Suryadipura Salleh / Paul Lim
Creative Group Head : Naqib Shamsuri & Gui Jiann Rong
Chinese Copywriters : Raphael Ang & Justice Khor
English Copywriter : Lysha Zulkifly
Art Director : Chew Jo Lian
Brand Director : Sunil Vijayan
Senior Brand Executive : Yeni Chan
Project Management : Chris Chan
Content Studio : Chen Lee Ling & Thinesh Muniandy
Production House : Namewee Studio Production
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