Thoughtbubble UK teams up with APPIES Malaysia

Full service web agency, Thoughtbubble UK is partnering with APPIES Malaysia for the much awaited APPIES Malaysia Marketing Campaigns Awards 2021. The agency specialises in engineering awards platforms and is working with APPIES Malaysia to create a seamless experience for APPIES award submissions and online judging.

APPIES Malaysia is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies, and brands to present their best campaigns to the industry. 

A competitive two-day showcase of 100 of the best marketing campaigns from across 16 markets in Asia, APPIES 2021 will build on the success of last year’s event which saw an impressive turnout of Malaysia’s top marketers and stellar campaigns.

Despite hosting this event virtually due to the ongoing battle against COVID-19, this is the only event in Malaysia where Live Presentations meets Live Judging. It is a great chance for great presenters with outstanding work to show off to 40 of Malaysia’s key marketing industry leaders. 

Known as the ‘TED for Marketing’, campaign entries will be presented by  their brand marketer and/or campaign creator in an interactive format comprising a 4-minute creative reel summarising the campaign, followed by a 5-minute oral presentation highlighting aspects of the campaign, and finally a Q&A with judges. 

Led by Head of Jury Santharuban T Sundaram, CEO of Advend Group of Companies (Atlas Vending Pte Ltd) and APPIES Malaysia Advisor Adam Wee Abdullah, ex Group CMO of the CIMB Banking Group, entries will be judged by the Who’s Who in the marketing fraternity of  Malaysia.  

Campaigns must have run between April 2020-May 2021 and there are 10 categories to  choose from, updated to include new platforms and technologies available for marketing to excel in. You may also submit across multiple categories.

Winners will receive prestigious Gold, Silver or Bronze trophies across 10 campaign categories, and 7 Best of Best categories (Red) at the APPIES Awards Night on 25th of June 2021 (with COVID- 19 SOPs in place). 

MARKETING Magazine’s last physical event was held in February 2020 with successfully implemented COVID-19 SOPs with the help of MERCY Malaysia. 

To find out more about APPIES 2021, visit https://appies.com.my/

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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