As part of its mission to inspire people to keep a clear head and have the confidence to be their best selves in the face of life’s greatest challenges, Clear has teamed up with global football content and media business, Footballco, and Mindshare to capture history-making moments at the world’s most watched football events.
Football fans can watch history in the making with Clear’s first NFT being formed, in real time, out of 22 inspiring football firsts.
Supported by Footballco’s global football media brand GOAL, and utilising Stats Perform, Clear will celebrate 22 moments of football brilliance.
These moments will make up the ‘Shirt of Firsts’ jersey, with an interactive mosaic patch appearing each time football history is made on the pitch. Fans can visit theshirtoffirsts.goal.com to watch the creation of these jerseys in real time.
The campaign is part of Clear’s ambition to build a generation of youths that can perform at their best with a head clear of dandruff and anxiety, undeterred by pressure and challenges.
Scalp issues like dandruff have been linked to anxiety and loss of confidence, a cycle that Clear aims to break through Clear Men, which offers unbeatable 3X anti-dandruff power* so that everyone can have clear-headed confidence to be their best selves.
“We recognise that anxiety and self-doubt can prevent youths from taking steps towards their goals. With all eyes on international football in the coming months, we saw an opportunity to celebrate individuals who have displayed the ability to keep a clear head and achieve pioneering feats at one of the world’s most-watched sporting events.
We hope that by spotlighting these incredible moments, youths will be inspired to overcome challenges and create their own ‘firsts’,” said Mohamed Elsharkawky, Global Brand Lead at Clear.
So far, Clear has celebrated the first player born in the 21st century to score at the largest men’s tournaments and the first Saudi Arabian to score back-to-back winners. More football firsts will be identified as the tournament progresses.
Following the tournament, the 22 players, coaches or referees will be given the Clear x GOAL ‘Shirt of Firsts’ Award, comprising a physical jersey and the option to redeem it as a unique NFT.
One physical ‘Shirt of Firsts’ jersey will also be given to a lucky fan. Once the ‘Shirt of Firsts’ is complete, football fans in Brazil, Vietnam and Saudi Arabia will be able to visit GOAL’s Facebook Page to find out how to win the jersey.
The competition ends on 31 December 2022 at 5pm (GMT).
Clear has been a consistent advocate of football through its partnership with brand ambassador Cristiano Ronaldo and as the official partner of Turkey’s Amputee National Football Team in the 2022 Amputee Football World Cup.
Through these efforts, Clear has sought to champion a set of qualities — grit, connect courage, focus, creativity, vision and belief — that it believes are integral for people to perform at their best.
The 22 moments of football brilliance that Clear will celebrate with the ‘Shirt of Firsts’ exemplify these qualities.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu