Singapore world’s first to ban sugary drink ads

Listen to this article

Singapore, one of Asia’s biggest per capita consumers of sugar, is about to be the first country in the world to implement a total ban on ads for packaged drinks with very high sugar content, according to the Straits Times.

Such drinks as well as medium-to-high sugar content beverages must also carry a label on the front of the pack to signal that it is unhealthy, the report says, citing Senior Minister of State for Health Edwin Tong.

The timing of the new measures and exactly what will be affected is set to be announced next year, with implementation expected to take one to four years, according to the newspaper.

Southeast Asian countries including Singapore and Malaysia are among the highest consumers of sugar in the world when measured on a per capita basis, according to Bloomberg Intelligence.

That’s led to an increase in health issues, with diabetes and obesity among the city state’s top diseases.

Consumers globally are cutting back on the sweetener with food companies committing to reducing sugar and calorie content, Pablo Sherwell, head of food and agribusiness research for North America at Rabobank, said last month.

These initiatives could accelerate a slowdown in consumption, Sherwell said.


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry. 
This is the only event where Live Presentations meets Live Judging. 
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023

For more details visit or contact Vishnu

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene