R3 Top Creative and Media Agency wins in Malaysia – August 2022

Take a look at the major account wins by creative and media agencies in Malaysia and Asia Pacific, courtesy of R3 Worldwide. Find out who, won what in the tables below:

2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE – Asia Pacific / Aug 2022

RANK THIS MONTH	RANK LAST MONTH	AGENCY	RECENT WINS	ESTIMATED YTD WIN REVENUE (USD $ m)	ESTIMATED OVERALL YTD REVENUE (USD $m)	No.of Wins
1	1	VMLY&R	QSR Brands for KFC Project	10.0	10.01	20
2	2	Havas Worldwide	Lipton Project, Pizza Hut	2.5	2.50	6
3	3	FCB	Sacoor Brothers Project, Casio 0.9 Project,DKSH Project	0.9	0.93	11
4	4	Dentsu	FMCG Client	0.8	0.82	19
5	5	DDB	Nippon Paint Project, Luno, Genting 0.8 Skyworld	0.8	0.75	5
6	6	Ogilvy	Heineken, MSD, TGV Cinemas Sdn. 0.3 Bhd.	0.3	0.30	4
7	7	Leo Burnett	FrieslandCampina	0.3	0.30	1
8	8	Publicis Worldwide	L’Oreal	0.2	0.20	1
9	9	Isobar	Nando’s Chickenland Project, 0.2 AmBank Project, Heineken	0.2	0.19	7
10	10	M&C Saatchi Group	Hong Leong Bank, MDEC	0.0	0.04	2
				2022(Jan-Aug)	14.6	69
				2021(Jan-Aug)	9.2	55
				YoY Comparison:	58.1%	25.5%

2022 MEDIA AGENCIES NEW BUSINESS LEAGUE – Malaysia / Aug 2022

RANK THIS MONTH	RANK LAST MONTH	AGENCY	RECENT WINS	RECENT LOSSES	ESTIMATED YTD WIN REVENUE (USD $ m)	ESTIMATED OVERALL YTD REVENUE (USD $m)	No.of Wins
1	1	Starcom	MAYSTAR Beauty Sdn Bhd, Luno 2.5 Pte. Ltd.		2.5	2.5	11
2	–	Publicis Media	PepsiCo		1.5	1.5	1
3	2	Zenith	L’Oreal		1.1	1.1	2
4	–	M/SIX	Paynet, Ministry of Finance (Malaysia), Malaysia Healthcare Travel Council		0.2	0.2	3
5	4	dentsu X	Telecomm Client		0.2	0.2	6
6	5	Universal McCann	TYSON		0.15	0.2	1
7	6	OMD	Tune Protect, Edaran Tan Chong Motor		0.1	0.1	2
8	7	iProspect	Perusahaan Otomobil Kedua Sdn Bhd Project		0.0	0.0	3
9	8	Wavemaker	Mondelez, Danone, Wipro Consumer Care	L’Oreal	1.10	0.0	3
10	9	Mindshare	Astro Meseat, Perodua Malaysia, ASTRO, Sime Darby Property, Malaysia Health Tourism Council	PepsiCo	1.2	-0.3	9
					2022(Jan-Aug)	4.4	34
					2021(Jan-Aug)	2.9	37
					YoY Comparison:	49.4%	-8.1%
					2022 Creative & Media (Jan-Aug)	19.0	103
					2021 Creative & Media (Jan-Aug)	12.2	92
					YoY Comparison:	56.%	12.0%

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