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Proton appoints m/SIX as its media agency
18 Oct
PROTON has reappointed m/SIX as its media agency, following the final round of pitching.
In March, MARKETING posted that Proton is currently in a creative pitch which had more than ten agencies competing for it. , PROTON appointed essence Burson-Marsteller to manage social media duties for a year. The news came after a pitch held in March and the incumbent was APD, which is still managing website duties for PROTON.
MARKETING spoke to Ellina Roslan Senior Manager, Group Marketing of Proton Holdings Berhad but she declined to comment.
Earlier this month, Proton expects to help bring in an initial investment of RM170 million into the country through collaboration agreements signed between its vendors and their overseas counterparts. The signing of agreements between Malaysian and overseas vendors is the first step in establishing a supplier base capable of meeting the technology and quality standards required to manufacture the next generation of Proton cars to be jointly developed with Geely.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
