Media Prima makes a ‘Ripple’

Media Prima revamps radio with Ripple

Media Prima Berhad announced that it would transform its radio broadcast segment to be more audience focused with Ripple.

Ripple synergises digital media, broadcast and a commercial audience and will allow listeners to engage as part of their daily digital lives.

Ripple will connect with the audience through music, entertainment and lifestyle, through a mass approach and a customized connection.

Ripple is an audience-focused digital media, broadcast and commerce company that aims to engage with audiences through content, talents, experiences and platforms. It includes four broadcast brands – Fly FM, Hot FM, One FM and Kool FM, a podcast platform – Ais Kacang, an e-commerce brand – SuperDeals, and seven digital brands – Dhia, Donna, Lunaria, The Laki, Likely, Chapters, and Wakeke.

Seelan Paul, Chief Executive Officer of Ripple, said: “One of our greatest strengths in broadcast is our ability to connect with listeners and our communities through our platforms. Over the years, we have successfully engaged with our audiences on-air, online and on-ground.

“However, with the current changing trends, we know there are gaps and we see the opportunities to exploit it further to enhance engagement, which is how the whole idea of customisation of audiences came about. Leveraging on that, our synergy between our radio audience, digital brands and e-commerce will be even bigger. Ultimately, this will also amplify our own e-commerce proposition for SuperDeals by offering the right deals for the right digital community.”

“We strongly believe that consolidating all our traditional and digital assets under Ripple will give us the flexibility to connect with audiences on a more personal level and explore new revenue opportunities. We also aim to expand our audience reach and groups through our new digital brands. This will also enable us to offer customised solutions for advertisers to reach a variety of target audiences to design an effective campaign.”

The launch of Ripple is in-line with Media Prima’s business transformation plan to grow digital and consumer revenue.

According to marketing and advertising agency Dentsu Aegis Network Austria, digital advertising made up the majority of global advertising spend in 2018 by 38.3%. In Malaysia, internet users make up 80% of the population who spend an average 8.5 hours online daily. This implies strong growth for digital advertising and e-commerce as more Malaysians become comfortable shopping online and living in a digital world.

Datuk Kamal Khalid, Group Managing Director of Media Prima, said: “The transformation of our radio segment captures what we are trying to do across the Group to become Malaysia’s leading digital-first content and commerce company.

 

 


Nominate Malaysia’s Best Marketers

Do you know a Bold & Brave marketer? Give us their names, because we want to celebrate them.

Held for the first time in Malaysia, the Chief Marketing Officer (CMO) Awards is here to reward the best in the business of marketing.

This award is to identify talent, transparency, tenacity and a take-charge attitude of deserving marketers. An eminent panel of industry leaders will decide on the winners.

There are 30 categories up for grabs at this year’s awards:

  • Best Marketer in B2B Marketing
  • Best Marketer in SME Marketing
  • Best Marketer in Millennial Marketing
  • Best Marketer in Data & Technology Marketing
  • Rising Marketing Star – Financial Services
  • Rising Marketing Star – Telco ….. and more!

All entries across all 30 categories for the inaugural year is FREE.

Send in your nominations before the closing deadline of October 19th.

The 7th Malaysian CMO Conference & Awards

Date: 16th November 2018

Venue: The Grand Ballroom, Sime Darby Convention Centre, KL.

For further details on the awards visit: www.marketingmagazine.com.my/cmo2018/awards

 


MARKETING Magazine is not responsible for the content of external sites.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTTDOOHinfluencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is keypartnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW



Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene