Malaysian CMO Awards 2018
Time to recognise Malaysia’s Best Marketers!
Brave and brilliant marketers deserve fame too.
The first ever Malaysian CMO Awards are here to reward the best in the business of marketing.
CONCEPT
Brave and brilliant marketers deserve fame too.
The first ever Malaysian CMO Awards are here to reward the best in the business of marketing. This award is to identify talent, transparency, tenacity, and a take charge attitude.
OBJECTIVE
CATEGORIES
By Discipline
Best Marketer in
B2B Marketing
This category recognises the marketer who has transformed a space where marketing is usually considered as ‘boring’ to one that is creative and generates positive ROI.
Best Marketer in
SME Marketing
Limited budgets and resources are not a deterrent for our marketer in this category. This category recognises the marketer who has grown their brand in the ever evolving SME landscape.
Best Marketer in
Omni-Channel Marketing
This category recognises the marketer who understands all touchpoints and has effectively created a seamless Omni-channel marketing customer journey for his or her brand.
Best Marketer in
Millennial Marketing
It is not easy to understand today’s Snapchat generation but the Marketer who will take home this award knows exactly what makes Millennials tick.
Best Marketer in
e-Commerce Marketing
This category recognises the seasoned e-commerce marketer who has successfully generated profitable interest for their e-commerce brand in a borderless world.
Best Marketer in
Travel & Hospitality Marketing
The travel industry today is more than a glossy ad in a magazine. This category recognises the marketer who understands the travel industry and has produced cutting edge, multi-platform campaigns to inspire today’s travellers.
Best Marketer in
Sustainable Brand Marketing
This award pays tribute to the marketer who understands and demonstrates the role of brands in pursuit of the definition of a fair and sustainable future.
Best Marketer in
Education & Training Marketing
This category applauds the marketer who has raised the bar in today’s education and training industry with messages that inspire today’s learners to empower their careers with the right education and direction.
Best Marketer in
Media & Content Partnership Marketing
This category accolades the marketer who has utilized the powerful tools of media and content in their campaign executions through smart and valuable partnerships.
Best Marketer in
Customer Experience Marketing
The essence of good marketing lies in how you make your customer feel. This category recognises a marketer who understands this golden rule and has implemented the right strategies to give their customers the best experience.
Best Marketer in
Event & Experiential Marketing
This category recognises a marketer who blends experiential marketing with campaign success. Including landmark events, memorable experiential campaigns with strong ROI results.
Best Marketer in
Retail & Promotions Marketing
This category recognises a marketer whose sound insight in the retail industry has led to the success of their retail brands while harnessing the power of online retail.
Best Marketer in
Festive Communications Marketing
There is nothing that pulls the heartstrings like a Malaysian festive ad. This category recognises a marketer who has been able to make a lasting impact for their brand through their festive ad campaign.
Best Marketer in
Data & Technology Marketing
This category recognises a marketer who is driven by data and unafraid of exploring new technologies to power their campaigns.
Best Marketer in
Loyalty & Engagement Marketing
Today’s consumers are able to choose between one brand from another in a heartbeat thanks to the rapid evolution of technology. This category recognises a marketer who is able to capture brand loyalty with today’s fickle consumer using path-breaking strategies.
Best Marketer in
Influencer Marketing
KOLs have quickly become an important, sometimes necessary platform for almost every marketing campaign. This category recognises the marketer who has creatively engaged with influencers in campaigns and leveraged their power to produce results.
Best Marketer in
Social Media Marketing
This category recognises the marketer who has been consistent in driving buzz-worthy campaigns on social media. While achieving results that defy the norm.
Best Marketer in
Mobile Marketing
Today’s consumers are able to choose between one brand from another in a heartbeat thanks to the rapid evolution of technology. This category recognises a marketer who is able to capture brand loyalty with today’s fickle consumer using path-breaking strategies.
By Industry
Marketing Trailblazer Award
The will be bestowed on the marketer who is never afraid to push the boundaries of innovation within their category. This award will go to the brave marketer who has made a difference with fresh thinking and breakthrough work.
- Marketing Trailblazer - Telco
- Marketing Trailblazer - Financial Services
- Marketing Trailblazer - F&B
- Marketing Trailblazer - Digital
- Marketing Trailblazer - FMCG
- Marketing Trailblazer - Media & Entertainment
Rising Marketing Star
The Rising Marketing Star is awarded to the most promising young marketer under 30 who is making waves in the local industry with ground-breaking ideas, strong strategic skills and has a tenacious will to grow in this industry.
- Rising Marketing Star - Financial Services
- Rising Marketing Star - Telco
- Rising Marketing Star - F&B
- Rising Marketing Star - Digital
- Rising Marketing Star - FMCG
- Rising Marketing Star - Media & Entertainment
Malaysian CMO of The Year 2018 (no entries required)
There can only be one! This coveted award honors the marketer who checks all the boxes. The judges will be selecting the deserving winner for this award and will be looking for a leader who has pushed the boundaries and shown the way for new posssibilites. The true game-changer!
MALAYSIAN CMO AWARDS 2018 WINNERS
Ms. Stephanie Caunter (Gold)
Catcha Group
Ms. Schrene Goh (Gold)
Malaysia Airlines
Head of Judging Panel:
Greg heads R3 - a global consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. They enable clients to get the competitive edge and a better return on investment from agencies, media and marketing spend. With over 100 people in the US, Asia, EMEA and LATAM, R3 works with nine of the world’s top twenty marketers including Coca-Cola, Unilever, AB InBev, MasterCard, Mercedes Benz, Johnson & Johnson, Samsung and Kimberly Clark.
Greg Paull
R3 Worldwide
Invited Judging Panel:
Senior Manager with 35+ years global experience in multinational FMCG companies across Australia, NZ, UK, Africa, Middle East, Latin America and Asia. Branding, marketing and management experience with Kraft, Coca-Cola and McDonald’s. Previously CMO, CEO/MD of Khazanah National subsidiaries - Proton and LeapED.
John D Chacko
International Advertising Association (IAA) Malaysia & VP Asia
William is Group Publisher and editor-in-chief of Business Media International (BMI), Southeast Asia's largest business-to-business media owner and publisher. He is the founder of SME magazine which features current news and in-depth analysis plus the annual SME business awards and conferences. William is also President of Enterprise Asia, a regional non-governmental organisation for the promotion of entrepreneurship.
Dato' William Ng
President, Enterprise Asia
Malek Ali
BFM Media
Renzo was previously CEO of Group Consumer Banking at CIMB after serving as Executive Director and Deputy CEO of CIMB Group from 2012-2015. Before CIMB, he was Deputy MD of RHB Bank having started his working career with Citibank in 1985 where he progressively held senior positions in various Asia Pacific countries including regional responsibilities.
Renzo C Viegas
CIMB Bank
Yvonne Chia was the first woman to become the CEO of a commercial bank in Malaysia; in 1996 at the age of 43, she became CEO of RHB Bank. A year later, during the Asian financial crisis, she became CEO of Sime Bank too and steered both banks through rough waters. After close to four decades in banking, she retired as Managing Director and CEO of Hong Leong Bank in 2013. Datuk Yvonne is now Chairman of Standard Chartered Bank Malaysia Berhad and sits on the boards of several public listed companies and NGOs.
Datuk Yvonne Chia
Standard Chártered Bank Malaysia Berhad
Yasmin started her career as an analyst programmer before working her way up to CEO and senior positions of global brands like Dell, HP and Microsoft in Malaysia. In 2014, she accepted the national calling and became CEO of MDEC. Datuk Yasmin as Malaysia’s Digital Economy ‘ambassador’ is a seasoned speaker at internationally platforms such as World Economic Forum (WEF), Forbes, The Economist, World Islamic Economic Forum (WIEF), CNBC and Bloomberg.
Dato Sri Shazalli Ramly
Chen Chow is the Co-founder of Fave, Southeast Asia’s leading online-to-offline (O2O) loyalty and rewards platform. Before Fave, he led regional operations for Groupon Asia Pacific. Prior to Groupon, he was product manager at
Yeoh Chen Chow
GALLERY
JUDGING CRITERA
Business Results (30%)
Marketing plays a critical role in driving the overall business success of any business. The rewarded candidates will have shown their influence and involvement in a positive business outcome – whether its share, revenue growth or profit.Case Study Results (30%)
We will assess Case Studies as submitted to see how the CMO has led a campaign, launch or new initiative into a true success. How is engagement and impact working together to get results.Team Results (20%)
A top CMO will “hire giants” as David Ogilvy once said, and build a powerful marketing team that will give him/her the wings to fly. Attention will be paid to turnover and a team packed with collaborative performers.Awards (20%)
Breakthrough marketing is far more effective than traditional marketing. We will closely study the work of leading marketers, look at recognition and awards won, and identify those that are truly taking the risks to succeed.Nomination Form
Entry Guidelines:
All decisions by judges are final, and with the rapid pace industry categories are evolving, judges may opt to create or modify category classifications to recognize deserving submissions.
And where the judges see fit, they may decide on Special Mention or Merit (Silver) awards if they find deserving nominees. This is in addition to the top award in the categories.
A high-res photograph of the nominee must be emailed to [email protected].
Winners will be revealed on Nov 5, 2018. The CMO Awards Evening will be held on November 16, after the Malaysian CMO Conference on the same day.
Nominations who do not win will remain confidential at all times.
AWARDS EVENT
Date
Venue
Jalan Bukit Kiara 1, Bukit Kiara, 60000 Kuala Lumpur.
Registration and Cocktails
6.30pm
7.30pm
Arrival of YB Gobind Singh Deo, Minister of Communications and Multimedia Malaysia
Guests seated and Welcome Speech by Organiser
7.45pm
7.50pm
Official Address by YB Gobind Singh Deo
Official Opening of the Malaysian Chief Marketing Officers (CMO) Awards 2018 and presentation of exclusive commemorative book on industry thoughts to YB
8.10pm
8.15pm
Departure of YB Gobind Singh Deo
Dinner is served
8.30pm
9.00pm
Awards ceremony on stage
Closing & Thank you
10.30pm
pricing for Conference & Awards
Malaysian CMO Conference & Awards
RM1,650 + 6% SST
per pax
RM1,550 + 6% SST
per pax
Malaysian CMO Conference
RM1,300 + 6% SST
per pax
RM1,250 + 6% SST
per pax
Malaysian CMO Awards
RM400 + 6% SST
per pax
RM350 + 6% SST
per pax
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E: [email protected] or [email protected]
SPONSORS
OUR PARTNERS
Association Partners
Tech Media Partner
Media Partners
Knowledge Partner
Supporting Partners
Training Partner
ORGANISER
Malaysian CMO Awards Secretariat
22B, Jalan Tun Mohd Fuad 1, Taman Tun Dr Ismail,
60000 Kuala Lumpur, Malaysia.
03-7726 2588
03-7722 5712