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Prashant Kumar appointed IAA Malaysia Advisor
19 Aug
Entropia founder and senior partner, Prashant Kumar, was appointed Honorary Advisor at the recently held 27th annual general meeting of the INTERNATIONAL ADVERTISING ASSOCIATION (IAA) Malaysia.
In announcing the appointment, John Chacko, president of IAA Malaysia, remarked, “As one of the recognised leaders in the APAC marcoms community, Prashant is instrumental to the IAA – both in providing independent advice on how to elevate relevancy; and filling the vacuum of global shared experiences in the local industry. Over the last three years, he has provided valuable insights at our Debate Series events where he is always a popular panelist.”
Earlier this year, Prashant was awarded the IAA ‘Champion’ Compass Award, and as the only honoree from the Asia-Pacific region, he joins four other luminaries from around the world, namely, Maruisz Jan Demner (Founder-CEO, Demner, Merlicek & Bergmann, Austria), Joel Nettey (CEO, The Ninani Group, Ghana), Walid Kanafani (Managing Partner, Beyond Consulting Services, Kuwait), and Tom Doctoroff (Global Senior Advisor, Prophet, United States).
From left: Prabha Nayar – Honorary Secretary, Prashant Kumar, Honorary Advisor, Hamimda Agil – Head Education, John D Chacko – President, Omar Shaari – Vice President, Gary Tay – Head Digital Media, Ng Li Lian – Honorary Treasurer
Over the period 2019-2020, IAA Malaysia delivered on its mandate to the industry, with strategically themed events, and members gaining from regular IAA Global updates on viewpoints, findings and experiences from around the world.
“This includes the launch of the first-ever IAA-Global Advertising Lawyers Alliance ‘Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising and Marketing’ handbook, and the IAA-Nielsen Global Survey on ‘Transformation of the Marcom Industry in Response to Covid-19’ with an Asia analysis.
“The handbook is available to IAA members and the survey results are published on our website, iaa.org.my”, said Chacko.
Commenting on his new role, Prashant added, “It is an honour to be in the company of highly respected marketing and communications industry leaders such as fellow Honorary Advisor, Tony Savarimuthu. As a global network for marketers, the IAA’s support and contribution to the industry is indispensable. I’ve been a member of the association since 2017 and I’m proud to play an advisory role going forward.”
Two-term IAA Malaysia President, Prof Harmandar Singh, has relinquished his role after serving as Honorary Advisor for the last 6 years.
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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
