New Group CEO to drive innovation and strategy

matthew ho

Shopper360 Limited and together with its subsidiaries have appointed Matthew Ho as Group CEO.

He brings considerable experience in business development and marketing, most recently as client partner of Facebook (Malaysia) where he managed the local and regional businesses. As Group CEO, he will assume the responsibility for driving the growth of the Group, including accelerating the development of shopper360’s offerings.

Matthew has over 15 years of experience working in different industries across the Asia Pacific region and the United States. Prior to his time with Facebook, he was the South Pacific Regional Director and Head of Digital at Huawei Technologies from August 2015 to January 2017, and between 2012 and 2015, he was a general manager at MEC, a leading global media agency, where he focused on new business development and led the digital practice.

His appointment as Group CEO allows Executive Chairman Ms Sue Ann to focus exclusively on her role as the Executive Chairman ad will continue to lead the Company’s board of directors and pushng shopper360’s expansion into international markets and relationships with strategic partners.

She says, “We are delighted to appoint Matthew as he has extensive experience in driving business transformation and an unparalleled network of industry contacts. Our ambition is to truly deliver services that help brands and retailers to ‘sell smarter’, whether offline or online. We are also reviewing several mergers and acquisitions opportunities and joint ventures that will strengthen our digital offerings.”

Matthew adds, “It is an exciting time for the business as we continue to build capabilities for our partners, energise our market presence and deliver meaningful impact as a shopper marketing agency.”


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene