New Group CEO to drive innovation and strategy - MARKETING Magazine Asia


New Group CEO to drive innovation and strategy

matthew ho

Shopper360 Limited and together with its subsidiaries have appointed Matthew Ho as Group CEO.

He brings considerable experience in business development and marketing, most recently as client partner of Facebook (Malaysia) where he managed the local and regional businesses. As Group CEO, he will assume the responsibility for driving the growth of the Group, including accelerating the development of shopper360’s offerings.

Matthew has over 15 years of experience working in different industries across the Asia Pacific region and the United States. Prior to his time with Facebook, he was the South Pacific Regional Director and Head of Digital at Huawei Technologies from August 2015 to January 2017, and between 2012 and 2015, he was a general manager at MEC, a leading global media agency, where he focused on new business development and led the digital practice.

His appointment as Group CEO allows Executive Chairman Ms Sue Ann to focus exclusively on her role as the Executive Chairman ad will continue to lead the Company’s board of directors and pushng shopper360’s expansion into international markets and relationships with strategic partners.

She says, “We are delighted to appoint Matthew as he has extensive experience in driving business transformation and an unparalleled network of industry contacts. Our ambition is to truly deliver services that help brands and retailers to ‘sell smarter’, whether offline or online. We are also reviewing several mergers and acquisitions opportunities and joint ventures that will strengthen our digital offerings.”

Matthew adds, “It is an exciting time for the business as we continue to build capabilities for our partners, energise our market presence and deliver meaningful impact as a shopper marketing agency.”


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