partners up with Malaysia’s fashion talents for Raya campaign

Malaysia’s leading online marketplace launches more than 100,000 fashion and travel deals in conjunction with Ramadan, Malaysia’s largest online marketplace, has partnered with some of Malaysia’s most exciting fashions talents to push local brands forward in its latest Raya campaign.

The move is aimed at providing local brands with a platform to reach out to a wider Malaysian audience during the festive season.

Combining heritage with a modern twist, local fashion entrepreneurs are offering the market a unique take on traditional clothing and fashion accessories this season.

Brands such as Hipster by Zery Zamry, Benua Clothing by Altimet and Anaabu by Farhana Abu Sanah are offering their latest Raya collections at festive prices, exclusively on

Other prominent names onboard the company’s Raya campaign include Pestle & Mortar, Sazzy Falak, and BangBang by Caprice.

With the theme “Raya Ini, Semua Pun Mudah”, the leading online marketplace is geared up to serve as the nation’s one stop solution for all Raya related items this season.

In conjunction with Ramadan, will be bringing more than 100,000 new and used fashion deals for men and women, alongside exclusive travel deals.
“The inspiration for the ‘Raya Ini, Semua Pun Mudah’ campaign is really to help Malaysians make their Raya more memorable.

“Our campaigns are also driven by our users’ needs – one of the categories we have observed a spike in during the season is fashion, as users tend to search online for their baju raya.

“Hence, this year we decided to collaborate with local fashion entrepreneurs to offer our users a unique take on the traditional baju raya”, said Andrew Pinto, Head of Marketing at

The online marketplace is also offering a 10% discount for ferry, bus and train tickets through their partnership with

Users who spot the Mudah Exclusive logo on can also enjoy attractive hotel stays, making it easier to plan for a break from the festivities this season.

“Our goal is to be your one-stop solution for your needs during Ramadan. Whether it is to purchase kitchen appliances for kuih raya, or “upgrade” your vehicle before balik kampung, has got you covered.

During festive seasons, it is also common for Malaysians to spring clean to make way for new purchases. offers the opportunity to sell their unused items by encouraging Malaysians to declutter on top of providing an avenue to make a little more duit raya,” said Gaurav Basin, Chief Executive Officer at

The campaign also included the award winning #GoodbyeGoodBuy video, which encourages young Malaysians to bid goodbye to items that they have outgrown – such as computers, mobile phones, shoes, clothes and even old toys – that can be turned into someone else’s good buy.

The video has received positive response on social media with more than 14 million views on YouTube to date. also composed a Raya song called “Aku Balik Kampung” featuring Manbai, Amir Jahari, Kayda Aziz & NSSN, which to-date has garnered more than 217,000 views on YouTube.

dtc logo
Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for  P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:

* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
Noelle Lim, Director, BFM Edge Education
Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira [email protected] | 03 7726 2588
Book your spot early to avoid disappointment!

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene