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Get inspired with ZAYAN this Raya! #IndahDiHati
14 Jun
ZAYAN, Malaysia’s first radio brand for modern Muslims has released a heart-warming documentary this Raya on how a migrant in Malaysia spends his Raya away from his family.
Currently reaching over 6 million people on social media, ZAYAN’s tagline, #INDAHDIHATI (Pure At Heart), aims to inspire their followers through positive messages in their content.
ZAYAN which was launched in October 2017 by Astro Radio aims to reach out to the new generation of young Muslims, who are constantly connected to the online world. Employing a digital-led approach, ZAYAN has gone beyond on-air engagement by creating inspiring original video content that tugs at the viewers’ heartstrings, spurring them to be more spiritual and to do more good deeds.
With the videos consistently amassing high numbers of views, shares and interactions, Kisah Inspirasi which is a series of inspirational videos, has enabled ZAYAN to establish itself as the exciting new media platform to follow for modern Muslims.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
