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Move aside Millennials, it is Gen Z Time
07 Nov
To say that the word ‘millennial’ has been
used a lot in the past few years, would be an understatement. Many of you would
agree that it’s becoming slightly exhausting being under a microscope and
having your actions analysed.
But fret not! You’re growing older and
inevitably becoming less relevant. Which is why business owners are now looking
into Gen–Z (born between 1997 – 2012) and their buying behaviour – to
understand the generation that will soon have a major percentage of spending
power.
Associate Professor Dr. Karling Lee from INTI
University researches cross generation management and is a firebrand speaker
who has done deep dive research into the buying behavioral patterns of the Gen
Z market. Thankfully, she’s one of the speakers at the CMO Conference 2019
happening this November 15 at the Sime Darby Convention Center.
Dr. Karling wowed the audience at the
conference last year so we’ve brought her back this year so you can listen to
her brutal honesty on what your marketing misconceptions. It’s time for a wake
up call!
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
