Move aside Millennials, it is Gen Z Time

To say that the word ‘millennial’ has been used a lot in the past few years, would be an understatement. Many of you would agree that it’s becoming slightly exhausting being under a microscope and having your actions analysed.

But fret not! You’re growing older and inevitably becoming less relevant. Which is why business owners are now looking into Gen–Z (born between 1997 – 2012) and their buying behaviour – to understand the generation that will soon have a major percentage of spending power.

Associate Professor Dr. Karling Lee from INTI University researches cross generation management and is a firebrand speaker who has done deep dive research into the buying behavioral patterns of the Gen Z market. Thankfully, she’s one of the speakers at the CMO Conference 2019 happening this November 15 at the Sime Darby Convention Center.

Dr. Karling wowed the audience at the conference last year so we’ve brought her back this year so you can listen to her brutal honesty on what your marketing misconceptions. It’s time for a wake up call!

There only 8 days left to the CMO Conference 2019, buy your tickets today at: https://marketingmagazine.com.my/cmo2019/conference#register

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW