To say that the word ‘millennial’ has been used a lot in the past few years, would be an understatement. Many of you would agree that it’s becoming slightly exhausting being under a microscope and having your actions analysed.
But fret not! You’re growing older and inevitably becoming less relevant. Which is why business owners are now looking into Gen–Z (born between 1997 – 2012) and their buying behaviour – to understand the generation that will soon have a major percentage of spending power.
Associate Professor Dr. Karling Lee from INTI University researches cross generation management and is a firebrand speaker who has done deep dive research into the buying behavioral patterns of the Gen Z market. Thankfully, she’s one of the speakers at the CMO Conference 2019 happening this November 15 at the Sime Darby Convention Center.
Dr. Karling wowed the audience at the conference last year so we’ve brought her back this year so you can listen to her brutal honesty on what your marketing misconceptions. It’s time for a wake up call!
There only 8 days left to the CMO Conference 2019, buy your tickets today at: https://marketingmagazine.com.my/cmo2019/conference#register
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The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
