(Marketingmagazine.com.my) – Mindshare, the global media agency network part of WPP, has been appointed in Malaysia as the digital and media agency for Nippon Paint.
The Nippon Paint Malaysia Group is Malaysia’s No. 1 Total Coating Solutions provider with a multi-segment portfolio of offerings ranging from Architectural, Automotive, Industrial, Protective to Marine coatings.
Mindshare Malaysia won the account following a competitive pitch which included UM and incumbent Vizeum.
The appointment is effective 1st January 2016 and covers the full suite of strategic and media services.
Alex Yoong, Assistant General Manager Group Marketing said, “Everyone talks about data and content being today’s key imperatives for successful brand building.
‘Mindshare demonstrated a clear understanding and expertise for both.
“We look forward to partner with them in our next growth evolution to position the brand beyond mere top-of-mind but one with heightened stickiness as the definitive expert offering total coating solutions.”
Varun Channa, Managing Director of Mindshare Malaysia commented, “It is exciting to partner with a brand like Nippon Paint which shares the same future-forward vision as Mindshare.
“Home improvement is a complex purchase behaviour category and I am certain that with our adaptive marketing approach and deep understanding of consumer journey, this partnership will bring category-first marketing innovations.”
TIME TO ENTER APPIES
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
SUBMIT YOUR ENTRYMARKETING Magazine is not responsible for the content of external sites.