(Marketingmagazine.com.my) – Mindshare, the global media agency network part of WPP, has been appointed in Malaysia as the digital and media agency for Nippon Paint.
The Nippon Paint Malaysia Group is Malaysia’s No. 1 Total Coating Solutions provider with a multi-segment portfolio of offerings ranging from Architectural, Automotive, Industrial, Protective to Marine coatings.
Mindshare Malaysia won the account following a competitive pitch which included UM and incumbent Vizeum.
The appointment is effective 1st January 2016 and covers the full suite of strategic and media services.
Alex Yoong, Assistant General Manager Group Marketing said, “Everyone talks about data and content being today’s key imperatives for successful brand building.
‘Mindshare demonstrated a clear understanding and expertise for both.
“We look forward to partner with them in our next growth evolution to position the brand beyond mere top-of-mind but one with heightened stickiness as the definitive expert offering total coating solutions.”
Varun Channa, Managing Director of Mindshare Malaysia commented, “It is exciting to partner with a brand like Nippon Paint which shares the same future-forward vision as Mindshare.
“Home improvement is a complex purchase behaviour category and I am certain that with our adaptive marketing approach and deep understanding of consumer journey, this partnership will bring category-first marketing innovations.”