Malaysian Advertising Directory opens for the 21st year!

(Marketingmagazine.com.my) – Yes, MAD or the Malaysian Advertising Directory is now in its 21st year.

For more than 21 years, this handy book has stood as the definitive guide to the marketing communications industry.

The Malaysian Advertising Directory (MAD) has been tracking agencies and media companies that operate in the dynamic advertising, media and marketing space year after year.

Complete with company details and contacts, market trends, essential industry overviews and featuring some of the best marketing campaigns over the past year.

The Malaysian Advertising Directory is a ready reference to over 30,000 industry professionals listing the who, where and what in Malaysia’s growing communications industry.

We are now ready to complete our 2016 edition which goes out to:

• Top Marketers
• Top Media Specialists
• Top Advertising and Digital Agencies
• Top Media Owners Across Major Categories
• PR Companies, Ad Production, Support Services, etc

To download the full 2015 edition FREE, go here: 2015 Edition

To ensure your presence in the coming edition, call 03-77262588 or email Ruby.

Closing Date is 31 January, 2015. See PDF about 2016 edition here: 2016 Edition

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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW