Posted on by Vishnu Devarajan
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Nu Year, Nu Store, Nu Twists!
07 Feb
From L-R: Keith Loh (CEO of Rollti, Pak Saiful (COO of Rollti), Amber Chia (Ambassador of Rollti), Frederick Chan (Director of Rollti)
Today, Rollti, the local brand renowned for its innovative take on Malaysia’s beloved Roti Canai, proudly announced the grand opening of its new, flagship outlet located on the Lot 39, Lower Ground floor of Nu Sentral, Kuala Lumpur. As the brand’s flagship outlet, the momentous occasion was celebrated in conjunction with Chinese New Year, featuring a lively lion dance, traditional outlet blessing, and an official ribbon-cutting ceremony in the presence of VIPs, stakeholders, members of the media and the public.
Gracing the launch was also the brand’s newly appointed ambassador, renowned celebrity Amber Chia. The event, fittingly timed with the joyous festivities of Chinese New Year, encapsulated the fusion of tradition and modernity that Rollti strives to embody.
The launch of the new outlet is followed by a special Buy 1 Free 1 launch promo from the 6th to 29th February and a chance to win prizes from the Wheel of Fortune with a minimum spend of RM25.
Keith Loh, CEO of Rollti, shared, “Rollti started as a vision to reinvent Roti Canai, and with the overwhelming response to our first outlet in Starling Mall, Damansara, we knew it was time to take a bold step forward. Our new outlet in Nu Sentral is not just a testament to our success but also a commitment to bringing our unique take on Roti Canai to a broader audience.
We are thrilled to expand our footprint and this moment signifies not just the growth of Rollti but also our commitment to redefining the Roti Canai experience for a global audience.”
He also expressed gratitude to the patrons, “We are thankful to our customers who have embraced the Rollti experience. The overwhelming response has fueled our passion to continually innovate and deliver the best to our patrons. We are confident that Rollti will continue to be a beacon for Malaysian culinary pride, delighting taste buds and creating memorable dining experiences.”
The first outlet in Starling Mall, Damansara, has been a resounding success since its inception, with over 30,000 wraps served to Malaysians to date. Their innovative approach to culinary including an automated roti canai pressing system and drinks station, has contributed to their success, laying a strong foundation for Rollti’s expansion and its ambition to become the leading fast-casual dining chain.
Amber Chia, the newly appointed brand ambassador, joined the celebrations with a Meet & Greet session, interacting with fans and expressing her excitement about being part of the Rollti family.
“As a proud Malaysian, I am delighted to represent a brand that not only embraces our rich culinary heritage but also adds an innovative touch to it. Rollti’s commitment to delivering quality, uniqueness, and a modern twist to the classic Roti Canai is truly commendable,” shared Amber Chia.
With more locations slated for opening in the pipeline, Malaysians can definitely look forward to a host of exciting and new twists from Rollti. For more on this and Rollti, visit the Rollti Official Website.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
